Channel Validator - One Channel Rule Scorecard

Validate channel strategy against Hormozi's One Channel Rule—master one before adding more.

Core Principle: "One avatar, one channel, one offer. Master it before you add."

When This Activates

• User asks "validate my channels"
• User asks "am I on the right platforms"
• User asks "should I focus on X or Y"
• User says "I'm doing X, Y, Z, A, B..."
• User says "nothing is working"
• User mentions being "everywhere"

The Framework

One Channel + One Avatar + One Offer = Mastery → Then Expand

Scoring Dimensions

Dimension	Weight	What It Measures
Channel Focus	2x	Focused or spread thin?
Channel Mastery	2x	Mastered primary channel?
Avatar Clarity	1.5x	Crystal clear customer?
ROI Awareness	1.5x	Know what's working?
Expansion Readiness	1x	Ready for channel #2?

Max Score: 100 points

Rating Scale

Score	Rating	Verdict
85-100	Focused & Ready	Scale primary, consider expansion
70-84	Good Focus	Continue mastering, don't add
55-69	Needs Focus	Cut channels, double down
40-54	Sprawled	Major consolidation needed
0-39	Scattered	Stop everything, pick ONE

Channel Sprawl Signs

• Active on 5+ platforms
• Adding new channels before mastering any
• "Repurposing content everywhere"
• No channel getting full attention
• Constantly switching strategies

Focus Test

If you could only use ONE channel for the next 6 months, which would it be?

If they struggle to answer, focus is the problem.

Integration

Skill	When to Use
lead-channel-optimizer	Optimize chosen channel
traffic-validator	Validate traffic strategy
traffic-architect	Design traffic strategy
offer-validator	Validate offer for channel

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For detailed scoring criteria, output templates, and mastery indicators: references/full-guide.md