A/B Test Setup

1️⃣ Purpose & Scope

Ensure every A/B test is valid, rigorous, and safe before a single line of code is written.

• Prevents "peeking"
• Enforces statistical power
• Blocks invalid hypotheses

2️⃣ Pre-Requisites

You must have:

• A clear user problem
• Access to an analytics source
• Roughly estimated traffic volume