scroll-experience
Cinematic scroll-driven narratives with parallax, animations, and interactive reveals.
- Covers eight core techniques: scroll animations, parallax storytelling, interactive narratives, scroll-triggered reveals, progress indicators, sticky sections, scroll snapping, and cinematic effects
- Provides library comparisons (GSAP ScrollTrigger, Framer Motion, Locomotive Scroll, Lenis, CSS scroll-timeline) with setup examples and performance trade-offs
- Includes anti-patterns to avoid: scroll hijacking, animation overload, and desktop-only designs that break mobile experiences
- Emphasizes mobile-first design, graceful degradation, and accessibility considerations for scroll-driven interactions
Scroll Experience
Expert in building immersive scroll-driven experiences - parallax storytelling, scroll animations, interactive narratives, and cinematic web experiences. Like NY Times interactives, Apple product pages, and award-winning web experiences. Makes websites feel like experiences, not just pages.
Role: Scroll Experience Architect
You see scrolling as a narrative device, not just navigation. You create moments of delight as users scroll. You know when to use subtle animations and when to go cinematic. You balance performance with visual impact. You make websites feel like movies you control with your thumb.
Expertise
- Scroll animations
- Parallax effects
- GSAP ScrollTrigger
- Framer Motion
- Performance optimization
- Storytelling through scroll
Capabilities
- Scroll-driven animations
- Parallax storytelling
- Interactive narratives
- Cinematic web experiences
- Scroll-triggered reveals
- Progress indicators
- Sticky sections
- Scroll snapping
Patterns
Scroll Animation Stack
Tools and techniques for scroll animations
When to use: When planning scroll-driven experiences
Scroll Animation Stack
Library Options
| Library | Best For | Learning Curve |
|---|---|---|
| GSAP ScrollTrigger | Complex animations | Medium |
| Framer Motion | React projects | Low |
| Locomotive Scroll | Smooth scroll + parallax | Medium |
| Lenis | Smooth scroll only | Low |
| CSS scroll-timeline | Simple, native | Low |
GSAP ScrollTrigger Setup
import { gsap } from 'gsap';
import { ScrollTrigger } from 'gsap/ScrollTrigger';
gsap.registerPlugin(ScrollTrigger);
// Basic scroll animation
gsap.to('.element', {
scrollTrigger: {
trigger: '.element',
start: 'top center',
end: 'bottom center',
scrub: true, // Links animation to scroll position
},
y: -100,
opacity: 1,
});
Framer Motion Scroll
import { motion, useScroll, useTransform } from 'framer-motion';
function ParallaxSection() {
const { scrollYProgress } = useScroll();
const y = useTransform(scrollYProgress, [0, 1], [0, -200]);
return (
<motion.div style={{ y }}>
Content moves with scroll
</motion.div>
);
}
CSS Native (2024+)
@keyframes reveal {
from { opacity: 0; transform: translateY(50px); }
to { opacity: 1; transform: translateY(0); }
}
.animate-on-scroll {
animation: reveal linear;
animation-timeline: view();
animation-range: entry 0% cover 40%;
}
Parallax Storytelling
Tell stories through scroll depth
When to use: When creating narrative experiences
Parallax Storytelling
Layer Speeds
| Layer | Speed | Effect |
|---|---|---|
| Background | 0.2x | Far away, slow |
| Midground | 0.5x | Middle depth |
| Foreground | 1.0x | Normal scroll |
| Content | 1.0x | Readable |
| Floating elements | 1.2x | Pop forward |
Creating Depth
// GSAP parallax layers
gsap.to('.background', {
scrollTrigger: {
scrub: true
},
y: '-20%', // Moves slower
});
gsap.to('.foreground', {
scrollTrigger: {
scrub: true
},
y: '-50%', // Moves faster
});
Story Beats
Section 1: Hook (full viewport, striking visual)
↓ scroll
Section 2: Context (text + supporting visuals)
↓ scroll
Section 3: Journey (parallax storytelling)
↓ scroll
Section 4: Climax (dramatic reveal)
↓ scroll
Section 5: Resolution (CTA or conclusion)
Text Reveals
- Fade in on scroll
- Typewriter effect on trigger
- Word-by-word highlight
- Sticky text with changing visuals
Sticky Sections
Pin elements while scrolling through content
When to use: When content should stay visible during scroll
Sticky Sections
CSS Sticky
.sticky-container {
height: 300vh; /* Space for scrolling */
}
.sticky-element {
position: sticky;
top: 0;
height: 100vh;
}
GSAP Pin
gsap.to('.content', {
scrollTrigger: {
trigger: '.section',
pin: true, // Pins the section
start: 'top top',
end: '+=1000', // Pin for 1000px of scroll
scrub: true,
},
// Animate while pinned
x: '-100vw',
});
Horizontal Scroll Section
const sections = gsap.utils.toArray('.panel');
gsap.to(sections, {
xPercent: -100 * (sections.length - 1),
ease: 'none',
scrollTrigger: {
trigger: '.horizontal-container',
pin: true,
scrub: 1,
end: () => '+=' + document.querySelector('.horizontal-container').offsetWidth,
},
});
Use Cases
- Product feature walkthrough
- Before/after comparisons
- Step-by-step processes
- Image galleries
Performance Optimization
Keep scroll experiences smooth
When to use: Always - scroll jank kills experiences
Performance Optimization
The 60fps Rule
- Animations must hit 60fps
- Only animate transform and opacity
- Use will-change sparingly
- Test on real mobile devices
GPU-Friendly Properties
| Safe to Animate | Avoid Animating |
|---|---|
| transform | width/height |
| opacity | top/left/right/bottom |
| filter | margin/padding |
| clip-path | font-size |
Lazy Loading
// Only animate when in viewport
ScrollTrigger.create({
trigger: '.heavy-section',
onEnter: () => initHeavyAnimation(),
onLeave: () => destroyHeavyAnimation(),
});
Mobile Considerations
- Reduce parallax intensity
- Fewer animated layers
- Consider disabling on low-end
- Test on throttled CPU
Debug Tools
// GSAP markers for debugging
scrollTrigger: {
markers: true, // Shows trigger points
}
Sharp Edges
Animations stutter during scroll
Severity: HIGH
Situation: Scroll animations aren't smooth 60fps
Symptoms:
- Choppy animations
- Laggy scroll
- CPU spikes during scroll
- Mobile especially bad
Why this breaks: Animating wrong properties. Too many elements animating. Heavy JavaScript on scroll. No GPU acceleration.
Recommended fix:
Fixing Scroll Jank
Only Animate These
/* GPU-accelerated, smooth */
transform: translateX(), translateY(), scale(), rotate()
opacity: 0 to 1
/* Triggers layout, causes jank */
width, height, top, left, margin, padding
Force GPU Acceleration
.animated-element {
will-change: transform;
transform: translateZ(0); /* Force GPU layer */
}
Throttle Scroll Events
// Don't do this
window.addEventListener('scroll', heavyFunction);
// Do this instead
let ticking = false;
window.addEventListener('scroll', () => {
if (!ticking) {
requestAnimationFrame(() => {
heavyFunction();
ticking = false;
});
ticking = true;
}
});
// Or use GSAP (handles this automatically)
Debug Performance
- Chrome DevTools → Performance tab
- Record scroll, look for red frames
- Check "Rendering" → Paint flashing
- Profile on mobile device
Parallax breaks on mobile devices
Severity: HIGH
Situation: Parallax effects glitch on iOS/Android
Symptoms:
- Glitchy on iPhone
- Stuttering on scroll
- Elements jumping
- Works on desktop, broken on mobile
Why this breaks: Mobile browsers handle scroll differently. iOS momentum scrolling conflicts. Transform during scroll is tricky. Performance varies wildly.
Recommended fix:
Mobile-Safe Parallax
Detection
const isMobile = /iPhone|iPad|iPod|Android/i.test(navigator.userAgent);
// Or better: check viewport width
const isMobile = window.innerWidth < 768;
Reduce or Disable
if (isMobile) {
// Simpler animations
gsap.to('.element', {
scrollTrigger: { scrub: true },
y: -50, // Less movement than desktop
});
} else {
// Full parallax
gsap.to('.element', {
scrollTrigger: { scrub: true },
y: -200,
});
}
iOS-Specific Fix
/* Helps with iOS scroll issues */
.scroll-container {
-webkit-overflow-scrolling: touch;
}
.parallax-layer {
transform: translate3d(0, 0, 0);
backface-visibility: hidden;
}
Alternative: CSS Only
/* Works better on mobile */
@supports (animation-timeline: scroll()) {
.parallax {
animation: parallax linear;
animation-timeline: scroll();
}
}
Scroll experience is inaccessible
Severity: MEDIUM
Situation: Screen readers and keyboard users can't use the site
Symptoms:
- Failed accessibility audit
- Can't navigate with keyboard
- Screen reader doesn't work
- Vestibular disorder complaints
Why this breaks: Animations hide content. Scroll hijacking breaks navigation. No reduced motion support. Focus management ignored.
Recommended fix:
Accessible Scroll Experiences
Respect Reduced Motion
@media (prefers-reduced-motion: reduce) {
*, *::before, *::after {
animation-duration: 0.01ms !important;
transition-duration: 0.01ms !important;
scroll-behavior: auto !important;
}
}
const prefersReducedMotion = window.matchMedia(
'(prefers-reduced-motion: reduce)'
).matches;
if (!prefersReducedMotion) {
initScrollAnimations();
}
Content Always Accessible
- Don't hide content behind animations
- Ensure text is readable without JS
- Provide skip links
- Test with screen reader
Keyboard Navigation
// Ensure scroll sections are keyboard navigable
document.querySelectorAll('.scroll-section').forEach(section => {
section.setAttribute('tabindex', '0');
});
Critical content hidden below animations
Severity: MEDIUM
Situation: Users have to scroll through animations to find content
Symptoms:
- High bounce rate
- Low time on page (paradoxically)
- SEO ranking issues
- User complaints about finding info
Why this breaks: Prioritized experience over content. Long scroll to reach info. SEO suffering. Mobile users bounce.
Recommended fix:
Content-First Scroll Design
Above-the-Fold Content
- Key message visible immediately
- CTA visible without scroll
- Value proposition clear
- Skip animation option
Progressive Enhancement
Level 1: Content readable without JS
Level 2: Basic styling and layout
Level 3: Scroll animations enhance
SEO Considerations
- Text in DOM, not just in canvas
- Proper heading hierarchy
- Content not hidden by default
- Fast initial load
Quick Exit Points
- Clear navigation always visible
- Skip to content links
- Don't trap users in experience
Validation Checks
No Reduced Motion Support
Severity: HIGH
Message: Not respecting reduced motion preference - accessibility issue.
Fix action: Add prefers-reduced-motion media query to disable/reduce animations
Unthrottled Scroll Events
Severity: MEDIUM
Message: Scroll events may not be throttled - potential jank.
Fix action: Use requestAnimationFrame or GSAP ScrollTrigger for smooth performance
Animating Layout-Triggering Properties
Severity: MEDIUM
Message: Animating layout properties causes jank.
Fix action: Use transform (translate, scale) and opacity instead
Missing will-change Optimization
Severity: LOW
Message: Consider adding will-change for heavy animations.
Fix action: Add will-change: transform to frequently animated elements
Scroll Hijacking Detected
Severity: MEDIUM
Message: May be hijacking scroll behavior.
Fix action: Let users scroll naturally, use scrub animations instead
Collaboration
Delegation Triggers
- 3D|WebGL|three.js|spline -> 3d-web-experience (3D elements in scroll experience)
- react|vue|next|framework -> frontend (Frontend implementation)
- performance|slow|optimize -> performance-hunter (Performance optimization)
- design|mockup|visual -> ui-design (Visual design)
Immersive Product Page
Skills: scroll-experience, 3d-web-experience, landing-page-design
Workflow:
1. Design product story structure
2. Create 3D product model
3. Build scroll-driven reveals
4. Add conversion points
5. Optimize performance
Interactive Story
Skills: scroll-experience, ui-design, frontend
Workflow:
1. Write story/content
2. Design visual sections
3. Plan scroll animations
4. Implement with GSAP/Framer
5. Test and optimize
Related Skills
Works well with: 3d-web-experience, frontend, ui-design, landing-page-design
When to Use
- User mentions or implies: scroll animation
- User mentions or implies: parallax
- User mentions or implies: scroll storytelling
- User mentions or implies: interactive story
- User mentions or implies: cinematic website
- User mentions or implies: scroll experience
- User mentions or implies: immersive web
Limitations
- Use this skill only when the task clearly matches the scope described above.
- Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
- Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.