Product Planning

Transform product ideas into actionable plans with design concepts, strategic planning, and feature roadmaps.

Workflow

When a user shares a product idea, follow these steps:

Understand the Idea - Ask clarifying questions if the idea is vague. Understand the core problem being solved.
Research the Landscape - Use web research tools (see references/web-research.md) to:
- Search for existing competitors and alternatives
- Gather market size and growth data
- Read competitor websites for pricing, features, and positioning
- Find user pain points from reviews, forums, and social media
- Identify relevant industry trends and timing signals
Analyze & Expand - Use frameworks from references/frameworks.md combined with research findings to:
- Identify target users and their pain points
- Define the value proposition
- Explore market positioning
Generate Outputs - Produce:
- Product design concept
- Strategic planning elements
- Feature recommendations
- Brief product planning report (backed by research data where available)

Output Structure

Generate a product planning report following this structure:

# Product Planning Report: [Product Name]

## Executive Summary
[2-3 sentences capturing the essence of the product opportunity]

## Product Concept

### Vision Statement
[One inspiring sentence about what this product will become]

### Target Users
- Primary: [User segment with specific characteristics]
- Secondary: [Additional user segments if applicable]

### Core Problem
[Clear articulation of the problem being solved]

### Value Proposition
[Unique value this product delivers]

## Product Design

### Key Design Principles
1. [Principle 1 - e.g., Simplicity first]
2. [Principle 2 - e.g., Privacy by design]
3. [Principle 3 - e.g., Delightful micro-interactions]

### User Experience Highlights
[2-3 key UX elements that differentiate the product]

## Strategic Planning

### Market Opportunity
- **Market size**: [TAM/SAM/SOM estimates if relevant]
- **Competitive landscape**: [Key competitors and differentiation]
- **Timing**: [Why now? Market trends supporting this]

### Business Model
[How the product makes money - subscription, freemium, marketplace, etc.]

### Go-to-Market Strategy
[Initial channels and growth approach]

## Feature Roadmap

### MVP Features (Must-Have)
1. [Feature 1] - [Brief description and user benefit]
2. [Feature 2] - [Brief description and user benefit]
3. [Feature 3] - [Brief description and user benefit]

### Phase 2 Features (Should-Have)
1. [Feature] - [Description]
2. [Feature] - [Description]

### Future Vision (Nice-to-Have)
1. [Feature] - [Description]
2. [Feature] - [Description]

## Success Metrics
- [Key metric 1]: [Target and rationale]
- [Key metric 2]: [Target and rationale]

## Risks & Mitigation
| Risk | Mitigation Strategy |
|------|---------------------|
| [Risk 1] | [How to address it] |
| [Risk 2] | [How to address it] |

## Next Steps
1. [Immediate action item]
2. [Immediate action item]
3. [Immediate action item]

References

Frameworks

For deeper analysis, consult references/frameworks.md which contains:

Jobs-to-be-Done framework
Lean Canvas methodology
Feature prioritization methods
User persona templates
Competitive analysis frameworks

Web Research

For external data gathering, consult references/web-research.md which covers: