Social Proof Skill

Purpose

Provides social proof patterns that build trust and increase conversions. Critical for lead generation sites to establish credibility through testimonials, reviews, trust badges, statistics, and client logos.

Core Rules

Specific over vague — "2,347 moves" not "thousands of moves"
Named over anonymous — "Sarah M., Clifton" not "Happy Customer"
Recent over old — Show dates, keep testimonials fresh
Verified over claimed — Google reviews > self-reported
Strategic placement — Trust before conversion points
Real numbers only — All stats must be verifiable
Name and location — Full attribution builds credibility
Address objections — Testimonials answer common concerns
Visual proof — Photos, badges, logos over text claims
Schema markup — Structured data for rich snippets

Placement Strategy

Location	What to Show
Hero	Google rating badge, review count
After hero	Client logos or trust badges
Before form	1-2 short testimonials
Mid-page	Stats section
After features	Full testimonial carousel
Footer	Trust badges

Component Types

Testimonials

Testimonial Card (rating, quote, name, location, date)
Video Testimonial (video facade with attribution)

Trust Signals

Google Review Badge (rating, count, link)
Trust Badges Row (industry accreditations)
Client Logos (recognizable brands)

Statistics

Stats Section (4-column grid with big numbers)

Schema

AggregateRating markup for SEO

References

Components:

Testimonial Components — Card and video testimonial patterns
Trust Badge Components — Google reviews, badges, client logos
Stats Section — Statistics display component
Schema Markup — Structured data for reviews

Guidelines:

Testimonial Guidelines — What makes effective testimonials

Forbidden

❌ Fake testimonials
❌ Stock photos for testimonial avatars
❌ Unverifiable claims
❌ Reviews without source
❌ Outdated stats
❌ Trust badges you don't have

social-proof