Asset Audit

Analyze assets on a Webflow site for SEO optimization.

Important Note

ALWAYS use Webflow MCP tools for all operations:

Use Webflow MCP's asset_tool for fetching and updating assets
Use Webflow MCP's get_image_preview for analyzing image content
Use Webflow MCP's data_sites_tool with action list_sites for listing available sites
Use Webflow MCP's webflow_guide_tool to get best practices before starting
DO NOT use any other tools or methods for Webflow operations
All tool calls must include the required context parameter (15-25 words, third-person perspective)

Instructions

Phase 1: Site Selection & Asset Discovery

Get site: Identify the target site. If user does not provide site ID, ask for it.
Fetch all assets: Use Webflow MCP's asset_tool to get all assets from the site
- For sites with 50+ assets, process in batches of 20
- Show progress: "Processing assets 1-20 of 150..."
Detect patterns: Analyze asset naming for common patterns:
- Camera uploads (IMG_, DSC_, etc.)
- Screenshots (screenshot, Screen Shot, etc.)
- Generic names (untitled, image-1, etc.)
- Date-based names (2024-01-10, etc.)

Phase 2: Issue Analysis & Pattern Recognition

Identify issues: List all assets which:
- Do not have alt text set (null or empty string)
- Have existing alt text but it's poor quality (too short, redundant phrases, etc.)
- Do not have SEO-friendly asset names
- Are duplicates or very similar

Pattern detection report: Show detected patterns:

🔍 Detected patterns:
- 15 assets start with "IMG_" (camera uploads)
- 8 assets contain "screenshot"
- Suggest: Bulk rename these patterns

Ask user preference: Ask if they want to generate:
- Alt text only
- SEO-friendly names only
- Both
- Apply naming pattern/template

Phase 3: Analysis & Suggestion Generation

Analyze assets: Use Webflow MCP's get_image_preview tool to analyze the assets that need updates
- Error handling: If Webflow MCP's get_image_preview fails, use fallback:
  - Extract description from existing filename
  - Use generic placeholder with warning
  - Continue with other assets
- Process in batches to avoid timeout
Generate suggestions with validation:
- Alt text validation:
  - Max 125 characters (warn if longer)
  - No redundant phrases ("image of", "picture of", "photo of")
  - Must end with punctuation
  - Flag generic descriptions (confidence < 50%)
- SEO name validation:
  - Only lowercase a-z, 0-9, hyphens
  - No double extensions (.webp.webp) - strip existing extension first
  - Max 100 characters
  - Replace spaces/underscores with hyphens
  - No special characters

Folder organization suggestions: If patterns detected, suggest folder structure:

💡 Organization suggestions:
- Create "team-photos" folder for 8 team images
- Create "product-images" folder for 15 product shots

Phase 4: Granular Approval & Application

Present suggestions with granular approval:
- Show numbered list with checkboxes
- Allow individual toggle: "Enter numbers to skip (e.g., '2,4')"
- Options: "all", "none", or specific numbers
- Show validation warnings for each suggestion

Offer naming template (if many similar assets):

🎨 Apply naming pattern?
1. [category]-[description] (e.g., team-john-headshot)
2. [description]-[location] (e.g., office-workspace-desk)
3. Custom pattern...
4. Skip patterns, use individual names

Store rollback data: Before applying changes, store:
- Original asset names
- Original alt text
- Timestamp
- Assets modified
Apply updates: Use Webflow MCP's asset_tool to update approved assets only
- Show progress for batch updates
- Handle partial failures gracefully
- Report successes and failures separately

Offer rollback option: After changes applied:

📋 Rollback Available:
Last update: 4 assets modified 2 minutes ago
Type "undo" to revert these changes

Examples

User prompt:

Run an asset audit on my site.

Step 1: Initial Audit Report

📊 SEO Asset Audit: MCP Demo #2

Total: 4 assets

🔍 Detected patterns:
- 4 assets have generic numeric names (1.webp, 2.webp, 3.webp, 4.webp)
- All assets are in WebP format ✓

⚠️ Missing Alt Text (4 assets):
├── 1.webp (empty alt text)
├── 2.webp (empty alt text)
├── 3.webp (empty alt text)
└── 4.webp (empty alt text)

⚠️ Non-SEO-Friendly Names (4 assets):
├── 1.webp (generic numeric name)
├── 2.webp (generic numeric name)
├── 3.webp (generic numeric name)
└── 4.webp (generic numeric name)

---

What would you like to generate?
1. Alt text only
2. SEO-friendly names only
3. Both alt text and SEO-friendly names

Please select an option (1, 2, or 3).

Example with Validation Warnings:

📋 Suggested Improvements:

[1] ✓ IMG_1234.jpg
    Alt text: "Professional team member headshot with blue background."
    New name: professional-team-member-headshot.jpg
    ✅ Validation passed

[2] ✓ screenshot-2024.png
    Alt text: "Dashboard analytics overview showing user engagement metrics."
    New name: dashboard-analytics-overview.png
    ✅ Validation passed

[3] ⚠️ untitled-image.webp
    Alt text: "Photo"
    ⚠️ Warning: Alt text too short (< 10 chars) - needs more detail
    New name: untitled-image.webp
    ⚠️ Warning: Unable to generate better name (image preview failed)

[4] ⚠️ TeamPhoto2024!!!.jpg
    Alt text: "Image of a person working on laptop in modern office with plants and natural lighting through large windows in the background."
    ⚠️ Warning: Alt text too long (137 chars) - consider shortening for screen readers
    New name: team-photo-2024.jpg
    ✅ Validation passed (special characters removed)

Which assets would you like to update?

Step 2: After user selects option 3 and images are analyzed

📋 Suggested Improvements:

[1] ✓ 1.webp
    Alt text: "Podcast host with headphones and microphone recording Webflow podcast episode in studio."
    New name: webflow-podcast-host-recording-studio.webp
    ✅ Validation passed

[2] ✓ 2.webp
    Alt text: "Professional developer wearing glasses working on laptop with Webflow logo in modern office."
    New name: developer-working-laptop-webflow-office.webp
    ✅ Validation passed

[3] ✓ 3.webp
    Alt text: "Webflow homepage hero section with tagline and email signup form."
    New name: webflow-homepage-hero-section.webp
    ✅ Validation passed

[4] ✓ 4.webp
    Alt text: "Speaker presenting on stage at Webflow Conf with audience watching."
    New name: webflow-conf-speaker-presentation-stage.webp
    ✅ Validation passed

---

Which assets would you like to update?
- Type numbers to skip (e.g., "2,4" to skip items 2 and 4)
- Type "all" to proceed with all
- Type "none" to cancel

Step 3: After user confirms with "all"

🔄 Applying updates...

Progress: ████████████████████ 100% (4/4 assets)

✅ Updates Applied Successfully!

SEO Asset Audit Complete: MCP Demo #2

Summary:
- ✅ 4 assets updated successfully
- ❌ 0 assets failed
- ⏭️ 0 assets skipped

Changes Applied:
┌─────────────────────────────────────────────────────────────────┐
│ [1] webflow-podcast-host-recording-studio.webp                  │
│     ✓ Alt text added                                            │
│     ✓ Filename updated                                          │
├─────────────────────────────────────────────────────────────────┤
│ [2] developer-working-laptop-webflow-office.webp                │
│     ✓ Alt text added                                            │
│     ✓ Filename updated                                          │
├─────────────────────────────────────────────────────────────────┤
│ [3] webflow-homepage-hero-section.webp                          │
│     ✓ Alt text added                                            │
│     ✓ Filename updated                                          │
├─────────────────────────────────────────────────────────────────┤
│ [4] webflow-conf-speaker-presentation-stage.webp                │
│     ✓ Alt text added                                            │
│     ✓ Filename updated                                          │
└─────────────────────────────────────────────────────────────────┘

📋 Rollback Available:
Last update: 4 assets modified just now
Type "undo" to revert these changes

---

🎉 Your site's assets are now fully optimized for SEO and accessibility!

Alternative Step 3: User selects specific assets (e.g., "1,3")

🔄 Applying updates to assets 1 and 3...

Progress: ████████████████████ 100% (2/2 assets)

✅ Partial Update Complete!

Summary:
- ✅ 2 assets updated successfully
- ❌ 0 assets failed
- ⏭️ 2 assets skipped (as requested)

Changes Applied:
┌─────────────────────────────────────────────────────────────────┐
│ [1] webflow-podcast-host-recording-studio.webp                  │
│     ✓ Alt text added                                            │
│     ✓ Filename updated                                          │
├─────────────────────────────────────────────────────────────────┤
│ [3] webflow-homepage-hero-section.webp                          │
│     ✓ Alt text added                                            │
│     ✓ Filename updated                                          │
└─────────────────────────────────────────────────────────────────┘

Skipped Assets (can run audit again later):
- [2] 2.webp
- [4] 4.webp

📋 Rollback Available:
Type "undo" to revert these 2 changes

Guidelines

Phase 1: Critical Validations (Must Follow)

File Extension Handling:

ALWAYS strip existing extension before adding new one
Bad: image.webp → new-name.webp.webp
Good: image.webp → new-name.webp
Implementation: Use filename without extension + new extension

Alt Text Quality Rules:

Max length: 125 characters (accessibility best practice)
Must end with punctuation (period, exclamation, question mark)
Remove redundant phrases:
- ❌ "Image of a person" → ✅ "Person working at desk"
- ❌ "Picture of logo" → ✅ "Company logo on blue background"
- ❌ "Photo showing" → ✅ Direct description
Flag if too short (< 10 chars): ⚠️ "Too generic - needs more detail"
Flag if too long (> 125 chars): ⚠️ "Consider shortening for screen readers"

SEO Filename Rules:

Only allow: lowercase a-z, numbers 0-9, hyphens
Max length: 100 characters (before extension)
Convert spaces to hyphens: team photo → team-photo
Convert underscores to hyphens: team_photo → team-photo
Remove special characters: photo!@#$ → photo
Convert to lowercase: TeamPhoto → team-photo
Remove consecutive hyphens: team--photo → team-photo
Trim leading/trailing hyphens: -photo- → photo

Phase 2: Batch Processing & Performance

Large Site Handling:

Sites with 50+ assets: Process in batches of 20
Show progress: "Processing batch 1 of 5 (assets 1-20)..."
Allow user to process specific batches
Timeout protection: If Webflow MCP's get_image_preview takes > 30s, skip to next batch

Pattern Detection: Detect and report these patterns:

Camera uploads: IMG_, DSC_, DCIM_, P_
Screenshots: screenshot, Screen Shot, Capture
Generic names: untitled, image-1, photo, asset
Date formats: 2024-01-10, 20240110, 01-10-2024
Suggest bulk rename when 3+ assets match a pattern

Error Handling:

If Webflow MCP's get_image_preview fails:
1. Log the error (don't show to user)
2. Use fallback: Extract description from filename
3. Mark with ⚠️ warning: "Generated from filename (image preview failed)"
4. Continue with other assets
Partial success handling:
- Report successes separately from failures
- Show: "✅ 15 updated, ❌ 2 failed, ⏭️ 3 skipped"
- Offer to retry failed assets

Phase 3: Advanced Features

Granular Approval System:

Number each suggestion: [1], [2], [3], etc.
Show checkmark status: ✓ or ✗
Accept multiple formats:
- "all" - approve all
- "none" - cancel operation
- "1,3,5" - skip items 1, 3, and 5
- "2-5" - skip items 2 through 5
Always show validation status per item

Naming Templates: Offer templates when 5+ similar assets detected:

[category]-[description]-[modifier]
- Example: product-laptop-front-view.jpg
[description]-[location]-[year]
- Example: team-photo-office-2024.jpg
[type]-[name]-[variant]
- Example: icon-arrow-blue.svg

Folder Organization: Suggest folders when detecting:

5+ images with "team", "staff", "employee" → team-photos folder
5+ images with "product", "item" → product-images folder
5+ images with "logo", "brand" → branding folder
5+ images with "screenshot", "capture" → screenshots folder

Rollback System: Before any update, store in memory:

{
  "timestamp": "2026-01-10T00:45:00Z",
  "assets": [
    {
      "id": "asset-id",
      "originalName": "1.webp",
      "originalAltText": "",
      "newName": "podcast-host.webp",
      "newAltText": "Podcast host recording..."
    }
  ]
}

Offer undo for 5 minutes after changes
Clear rollback data after next audit starts
Show rollback option in final summary

Duplicate Detection:

Compare asset sizes (exact match = likely duplicate)
Compare filenames (similar names = potential duplicate)
Report: "⚠️ Potential duplicates: asset1.jpg (2.4MB) and asset1-copy.jpg (2.4MB)"
Don't auto-delete - let user decide

General Best Practices

Always use Webflow MCP's get_image_preview to understand image content
Generate specific, descriptive suggestions (not generic)
Validate all suggestions before presenting to user
Handle partial operations gracefully
Provide clear progress indicators for long operations
Group similar issues together in reports
Use visual indicators: ✅ ⚠️ ❌ 🔍 💡 📋 🎉
Be conversational but concise
Always offer rollback after changes

asset-audit