SEO Fundamentals

Principles for search engine visibility.

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1. E-E-A-T Framework

Principle	Signals
Experience	First-hand knowledge, real examples
Expertise	Credentials, depth of knowledge
Authoritativeness	Backlinks, mentions, industry recognition
Trustworthiness	HTTPS, transparency, accurate info

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2. Core Web Vitals

Metric	Target	Measures
LCP	< 2.5s	Loading performance
INP	< 200ms	Interactivity
CLS	< 0.1	Visual stability

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3. Technical SEO Principles

Site Structure

Element	Purpose
XML sitemap	Help crawling
robots.txt	Control access
Canonical tags	Prevent duplicates
HTTPS	Security signal

Performance

Factor	Impact
Page speed	Core Web Vital
Mobile-friendly	Ranking factor
Clean URLs	Crawlability

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4. Content SEO Principles

Page Elements

Element	Best Practice
Title tag	50-60 chars, keyword front
Meta description	150-160 chars, compelling
H1	One per page, main keyword
H2-H6	Logical hierarchy
Alt text	Descriptive, not stuffed

Content Quality

Factor	Importance
Depth	Comprehensive coverage
Freshness	Regular updates
Uniqueness	Original value
Readability	Clear writing

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5. Schema Markup Types

Type	Use
Article	Blog posts, news
Organization	Company info
Person	Author profiles
FAQPage	Q&A content
Product	E-commerce
Review	Ratings
BreadcrumbList	Navigation

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6. AI Content Guidelines

What Google Looks For

✅ Do	❌ Don't
AI draft + human edit	Publish raw AI content
Add original insights	Copy without value
Expert review	Skip fact-checking
Follow E-E-A-T	Keyword stuffing

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7. Ranking Factors (Prioritized)

Priority	Factor
1	Quality, relevant content
2	Backlinks from authority sites
3	Page experience (Core Web Vitals)
4	Mobile optimization
5	Technical SEO fundamentals

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8. Measurement

Metric	Tool
Rankings	Search Console, Ahrefs
Traffic	Analytics
Core Web Vitals	PageSpeed Insights
Indexing	Search Console
Backlinks	Ahrefs, Semrush

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Remember: SEO is a long-term game. Quality content + technical excellence + patience = results.