Platform-Specific Ad Copy Generator

Skill Purpose

Generate 10+ production-ready ad copy variations for a specified advertising platform. Every ad is written to exact platform specifications (character limits, format requirements, best practices), includes A/B variations, and uses proven direct-response copy frameworks. Output is copy-paste ready — an ad buyer can drop these directly into the ad platform without editing.

When to Use

• User runs /ads copy <platform>
• User asks to generate ad copy for a specific platform
• Called as a subagent from /ads strategy (the main orchestrator)
• User needs ready-to-use ad text for any major ad platform
• User wants multiple copy variations for A/B testing

Input Requirements

• Required: Target platform (google, meta, linkedin, tiktok, youtube, pinterest)
• Required: Business context — either a URL to analyze, or prior audience/strategy data
• Optional: Specific product/service to advertise, audience persona to target, offer/promotion details, tone preferences

Supported Platforms & Ad Formats

Google Ads

Format	Headlines	Descriptions	Other
Responsive Search Ad (RSA)	Up to 15 headlines (30 chars each)	Up to 4 descriptions (90 chars each)	Display URL paths (15 chars each)
Display Ad	1-5 headlines (30 chars), 1 long headline (90 chars)	1-5 descriptions (90 chars)	Business name (25 chars)
Performance Max	5 headlines (30 chars), 5 long headlines (90 chars)	5 descriptions (90 chars)	Call-to-action text

Meta (Facebook/Instagram)

Format	Primary Text	Headline	Description	Other
Facebook Feed	125 chars (visible), 500+ allowed	40 chars	30 chars	CTA button
Instagram Feed	125 chars (visible), 2200 max	40 chars	N/A	CTA button
Stories/Reels	Minimal text overlay	Short overlay text	N/A	Swipe-up CTA

LinkedIn

Format	Intro Text	Headline	Description	Other
Sponsored Content	150 chars (truncated), 600 max	70 chars	100 chars (optional)	CTA button
Message Ads	500 chars subject, 1500 body	N/A	N/A	CTA button + banner
Text Ads	N/A	25 chars	75 chars	50x50 image

TikTok

Format	Ad Text	Display Name	Other
In-Feed	100 chars	40 chars	CTA button, hashtags
TopView	100 chars	40 chars	First ad users see
Spark Ads	Use original post caption	Original creator	Boost existing content

YouTube

Format	Script Length	On-Screen Text	Other
Bumper Ad (6s)	~15-20 words	1-2 text overlays	Non-skippable
Pre-roll (15s)	~35-45 words	2-3 text overlays	Skippable after 5s
Non-skip (30s)	~70-90 words	3-5 text overlays	Non-skippable

Pinterest

Format	Title	Description	Other
Standard Pin	100 chars	500 chars	Link URL
Video Pin	100 chars	500 chars	Link URL
Carousel	100 chars per card	500 chars	2-5 cards

How to Execute

Step 1: Gather Business Context

If a URL is provided, fetch it using WebFetch and extract:

• Business name and industry
• Core value proposition
• Key products/services and pricing
• Target audience indicators
• Tone of voice and brand personality
• Unique selling points (USPs)
• Social proof elements (reviews, client count, years in business)
• Current offers or promotions

If audience data exists from a prior /ads audience run, reference the top personas.

Run supplementary research:

WebSearch: "[Business Name]" ads OR advertising
WebSearch: "[Industry]" best performing ad copy examples
WebSearch: "[Industry]" [platform] ad examples

Step 2: Define Copy Inputs

Before writing any ad, establish these foundational elements:

## Copy Foundation

**Business:** [Name]
**Industry:** [Category]
**Platform:** [Selected platform]
**Primary Offer:** [What they're selling/promoting]
**USP:** [What makes them different — the #1 differentiator]
**Target Persona:** [Primary persona from audience research]
**Desired Action:** [What do we want the viewer to DO]
**Tone:** [Professional / Casual / Bold / Playful / Urgent / Authoritative]
**Proof Points:** [Stats, testimonials, awards, client count, results]
**Price/Offer:** [Pricing, discount, free trial, free consultation]

Step 3: Generate Ad Variations Using 4 Copy Frameworks

For each ad, apply one of the four frameworks:

Framework 1: PAS (Problem-Agitate-Solve)

• Problem: State the pain point the audience feels
• Agitate: Twist the knife — make them feel the cost of inaction
• Solve: Present the product/service as the relief

Framework 2: AIDA (Attention-Interest-Desire-Action)

• Attention: Bold opening that stops the scroll
• Interest: Interesting fact, story, or angle that pulls them in
• Desire: Paint the outcome — what life looks like after buying
• Action: Clear, compelling CTA

Framework 3: BAB (Before-After-Bridge)

• Before: Their current painful situation
• After: The transformed state they want
• Bridge: The product/service that gets them there

Framework 4: 4Ps (Promise-Picture-Proof-Push)

• Promise: Bold claim or guarantee
• Picture: Vivid image of the result
• Proof: Evidence (testimonial, stat, case study)
• Push: Urgency or scarcity to act now

Step 4: Write Platform-Specific Ads

Generate at least 10 ad variations with A/B pairs for each. Use this structure:

---

Ad Variation Template (Google RSA Example)

### Ad [Number] — [Framework Used] | Angle: [Pain/Benefit/Social Proof/Urgency]

**Version A:**

| Element | Copy | Chars |
|---|---|---|
| Headline 1 | [headline text] | [count]/30 |
| Headline 2 | [headline text] | [count]/30 |
| Headline 3 | [headline text] | [count]/30 |
| Description 1 | [description text] | [count]/90 |
| Description 2 | [description text] | [count]/90 |
| Display Path 1 | [path text] | [count]/15 |
| Display Path 2 | [path text] | [count]/15 |
| CTA | [call to action] | — |

**Version B (A/B Variation):**

| Element | Copy | Chars |
|---|---|---|
| Headline 1 | [alternate headline] | [count]/30 |
| Headline 2 | [alternate headline] | [count]/30 |
| Headline 3 | [alternate headline] | [count]/30 |
| Description 1 | [alternate description] | [count]/90 |
| Description 2 | [alternate description] | [count]/90 |
| Display Path 1 | [path text] | [count]/15 |
| Display Path 2 | [path text] | [count]/15 |
| CTA | [call to action] | — |

**Why this works:** [2-3 sentences explaining the psychology and angle]
**Best for:** [which audience persona / funnel stage]
**Testing note:** [what's being tested between A and B]

Ad Variation Template (Meta Example)

### Ad [Number] — [Framework Used] | Angle: [Pain/Benefit/Social Proof/Urgency]

**Version A:**

| Element | Copy | Chars |
|---|---|---|
| Primary Text | [full ad copy — can be multi-line, include emojis where appropriate] | [count] |
| Headline | [headline text] | [count]/40 |
| Description | [description text] | [count]/30 |
| CTA Button | [Shop Now / Learn More / Sign Up / Get Offer / Book Now / Contact Us] | — |

**Version B (A/B Variation):**

| Element | Copy | Chars |
|---|---|---|
| Primary Text | [alternate copy] | [count] |
| Headline | [alternate headline] | [count]/40 |
| Description | [alternate description] | [count]/30 |
| CTA Button | [alternate CTA] | — |

**Why this works:** [explanation]
**Best for:** [persona / funnel stage]
**Testing note:** [what's being tested]

Step 5: Ad Distribution Across Frameworks and Angles

Ensure the 10+ ads are distributed across frameworks and angles:

#	Framework	Angle	Funnel Stage
Ad 1-2	PAS	Pain/Problem	TOFU (awareness)
Ad 3-4	AIDA	Benefit/Transformation	TOFU (awareness)
Ad 5-6	BAB	Before/After	MOFU (consideration)
Ad 7-8	4Ps	Social Proof/Authority	MOFU (consideration)
Ad 9-10	PAS	Urgency/Scarcity	BOFU (conversion)
Ad 11-12	AIDA	Objection Handling	BOFU (conversion)

Step 6: Platform-Specific Best Practices

Include a best practices section at the end of the output:

Google Ads:

• Pin Headline 1 with brand name or primary keyword for RSAs
• Use keyword insertion syntax: {KeyWord:Default Text}
• Include numbers and percentages (they increase CTR)
• Every headline should make sense standalone and in combination
• Use at least 1 headline with a CTA, 1 with a benefit, 1 with a keyword

Meta (Facebook/Instagram):

• First line must hook — only 125 chars show before "See More"
• Use line breaks and emojis to improve readability
• Social proof in primary text outperforms features
• Questions as headlines drive 30-50% more engagement
• Stories ads: keep text minimal, let visuals carry the message

LinkedIn:

• Professional tone but not boring — conversational authority works best
• Stats and data outperform emotional appeals
• Tag company pages in Sponsored Content for social proof
• Message Ads: personalize the subject line and keep body under 500 words
• Questions in intro text drive 50% more clicks

TikTok:

• Write like a creator, not a brand
• Use trending language and casual tone
• Hashtag strategy: 3-5 relevant hashtags, 1 branded
• Spark Ads (boosting organic posts) outperform traditional ads 2:1
• First 2 seconds determine if they watch or scroll

YouTube:

• Bumper (6s): One message, one visual, one CTA — that's it
• Pre-roll (15s): Hook in first 5 seconds before skip button appears
• Include a clear verbal CTA + on-screen CTA
• Cards and end screens extend engagement

Pinterest:

• Use keyword-rich descriptions (Pinterest is a search engine)
• 500-character descriptions perform best
• Include pricing in Pin titles when relevant
• Vertical format (2:3 aspect ratio) gets 60% more engagement
• Call-to-action language increases click-through by 70%

Step 7: Headline Bank

Include a supplementary headline bank organized by angle:

## Headline Bank (Quick-Reference)

### Benefit-Driven Headlines
1. [headline] ([char count])
2. [headline] ([char count])
3. [headline] ([char count])
4. [headline] ([char count])
5. [headline] ([char count])

### Pain-Point Headlines
1. [headline] ([char count])
2. [headline] ([char count])
3. [headline] ([char count])
4. [headline] ([char count])
5. [headline] ([char count])

### Social Proof Headlines
1. [headline] ([char count])
2. [headline] ([char count])
3. [headline] ([char count])

### Urgency/Scarcity Headlines
1. [headline] ([char count])
2. [headline] ([char count])
3. [headline] ([char count])

### Question Headlines
1. [headline] ([char count])
2. [headline] ([char count])
3. [headline] ([char count])

Output Format

Save the complete output to ADS-COPY-[PLATFORM].md in the current working directory.

Replace [PLATFORM] with the actual platform name in caps: GOOGLE, META, LINKEDIN, TIKTOK, YOUTUBE, PINTEREST.

File structure:

# Ad Copy — [Platform]: [Business Name]
> Generated [date] | Source: [URL]
> Platform: [Platform] | Formats: [list of ad formats covered]
> Framework Mix: PAS, AIDA, BAB, 4Ps

## Copy Foundation
[copy inputs section]

## Ad Variations

### Ad 1 — [Framework] | [Angle]
[full ad with A/B variation]

### Ad 2 — [Framework] | [Angle]
[full ad with A/B variation]

[...continue for all 10+ ads]

## Headline Bank
[organized headline collection]

## Platform Best Practices
[platform-specific tips]

## Next Steps
1. Upload ads to [Platform] Ads Manager
2. Set up A/B tests: start with Ad [X]a vs Ad [X]b
3. Run `/ads hooks` to generate additional scroll-stopping openers
4. Run `/ads video <product>` if video ads are needed
5. Monitor CTR for first 72 hours, pause underperformers at [threshold]

Quality Checklist

Before delivering the output, verify:

• At least 10 ad variations generated
• Every ad has an A/B variation
• All character counts are within platform limits
• Character counts are displayed next to every copy element
• All 4 copy frameworks are represented
• Ads cover TOFU, MOFU, and BOFU funnel stages
• Each ad includes "why this works" explanation
• Platform-specific formatting is correct (emojis for Meta, professional for LinkedIn, etc.)
• CTA buttons/text match platform options
• Headline bank is included
• Best practices section is included
• Output file is named correctly: ADS-COPY-[PLATFORM].md

Copy Quality Standards

Every piece of ad copy must follow these rules:

1. Specific over vague — "Save 3 hours per week" beats "Save time"
2. Numbers beat words — "4.9-star rated" beats "highly rated"
3. You over we — "You'll get..." beats "We offer..."
4. Active voice only — "Cut your costs by 40%" beats "Costs can be reduced"
5. One CTA per ad — Never split attention between two actions
6. Proof over claims — "Trusted by 10,000+ businesses" beats "The best solution"
7. Benefit over feature — "Sleep better tonight" beats "Memory foam mattress"
8. Platform-native tone — TikTok reads like a friend, LinkedIn reads like a thought leader, Google reads like an answer