ASO Analysis

Overview

Fast App Store optimization check for the main agent. Covers metadata quality, keyword coverage, screenshot audit, and ratings health — without spawning a full marketer subagent.

Announce at start: "Using aso-analysis skill for this ASO check."

Use this skill when:

• Reviewing current App Store metadata (title, subtitle, description)
• Spot-checking keyword coverage
• Quick screenshot audit
• Checking ratings/review trends
• Answering "is our ASO healthy?" before a release

Escalate to marketer subagent when:

• Full marketing strategy or campaign planning
• User acquisition channel analysis
• Detailed competitive landscape report
• Seasonal campaign brief (summer, xmas)

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App Info

Field	Value
App	WhereWeGo
Bundle ID	com.2sem.wherewego
Category	Travel
Primary market	Korea
Languages	ko, en, ja, zh-Hans, zh-Hant, de, es, fr, ru

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ASO Health Checklist

Metadata

• Title (30 chars max): Contains primary keyword (e.g. "Korea Tourism", "여행", "관광")
• Subtitle (30 chars max): Secondary keyword + value prop
• Keywords field (100 chars): No spaces after commas, no repeated words from title/subtitle
• Description: First 3 lines sell the app (visible without "More"), keywords woven in naturally

Screenshots

• First screenshot shows the core value prop (map + nearby spots)
• Text overlays are translated per locale
• Shows at least one seasonal theme if relevant to current season
• No UI chrome showing time/battery that could look dated

Ratings

• Average rating ≥ 4.0
• Recent reviews (last 30 days) trend positive
• Unanswered negative reviews in cs queue?

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Keyword Strategy — WhereWeGo

Tier 1 (high intent, include in title/subtitle)

• Korean: 여행, 관광지, 한국여행, 주변 관광
• English: korea tourism, travel korea, nearby attractions

Tier 2 (include in keywords field)

• Korean: 여행 앱, 관광 정보, 근처 여행지
• English: korea travel app, tourist spots, travel guide
• Japanese: 韓国旅行, 観光スポット
• Chinese: 韩国旅游, 景点

Avoid

• Generic: travel, tourism (too broad, low conversion)
• Trademarked names

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Quick Audit Output Format

When running an ASO check, output:

## ASO Audit — WhereWeGo [date]

### Metadata Score: X/5
- Title: [pass/fail + note]
- Subtitle: [pass/fail + note]
- Keywords: [pass/fail + note]
- Description: [pass/fail + note]

### Screenshots Score: X/3
- [note per screenshot slot]

### Ratings Health
- Average: X.X ★ ([N] ratings)
- Trend: [improving/stable/declining]
- Unanswered reviews: [Y]

### Top 3 Quick Wins
1. [action]
2. [action]
3. [action]

### Escalate to marketer? [yes/no + reason]