Marketing skills
Marketing skills give your agent domain expertise for SEO, copywriting, CRO, and growth work. Install once and your agent carries that knowledge into every session in the project without you re-explaining the context.
What your agent can do with marketing skills installed
- Audit a landing page for SEO issues and return a prioritized action plan — not a generic checklist
- Write copy that applies behavioral psychology frameworks (Fogg model, social proof, loss aversion) rather than relying on style intuition alone
- Build a content brief from SERP analysis and keyword intent, mapped to what actually ranks for that query
- Design and write A/B test variants for landing pages, paywalls, and popups with testable hypotheses
- Draft cold email sequences with a coherent narrative arc across all touches
- Create a go-to-market plan with sequenced channels, messaging, and timing
Skills in this category
seo-audit
coreyhaines31/marketingskills
Technical and on-page SEO audit with prioritized action plan
copywriting
coreyhaines31/marketingskills
Persuasive copy across formats: headlines, landing pages, email, and ads
marketing-psychology
coreyhaines31/marketingskills
Behavioral principles applied to messaging, design decisions, and conversion flows
social-content
coreyhaines31/marketingskills
Platform-native content for LinkedIn, X, and Instagram
content-strategy
coreyhaines31/marketingskills
Topic planning, content calendars, and editorial frameworks
programmatic-seo
coreyhaines31/marketingskills
Large-scale SEO content programs built for consistent quality at volume
pricing-strategy
coreyhaines31/marketingskills
Pricing page structure, plan naming, anchoring, and conversion optimization
page-cro
coreyhaines31/marketingskills
Conversion rate analysis and optimization for landing and product pages
launch-strategy
coreyhaines31/marketingskills
Go-to-market planning, channel sequencing, and launch execution
schema-markup
coreyhaines31/marketingskills
Structured data implementation for rich results and AI search visibility
email-sequence
coreyhaines31/marketingskills
Multi-touch email sequences with coherent arc, personalization, and timing
paid-ads
coreyhaines31/marketingskills
Ad copy and creative briefs for Google, Meta, and LinkedIn campaigns
competitor-alternatives
coreyhaines31/marketingskills
Positioning and messaging for competitive comparison and alternative pages
analytics-tracking
coreyhaines31/marketingskills
Event tracking plans, GA4 setup, and attribution frameworks
paywall-upgrade-cro
coreyhaines31/marketingskills
Optimize paywall and upgrade flows for conversion
popup-cro
coreyhaines31/marketingskills
Intent-based popup design and copy that converts without degrading UX
ai-seo
coreyhaines31/marketingskills
Optimize content for AI Overviews, Perplexity, and answer engine visibility
cold-email
coreyhaines31/marketingskills
Outbound email with personalization frameworks and deliverability guidance
ad-creative
coreyhaines31/marketingskills
Visual and copy briefs for performance creative
churn-prevention
coreyhaines31/marketingskills
Retention messaging, cancellation flows, and win-back sequences
lead-magnets
coreyhaines31/marketingskills
Design and write lead magnets matched to audience intent
Works with your agent
Marketing skills are compatible with Claude Code, Cursor, GitHub Copilot, Windsurf, Cline, Codex, Gemini CLI, and all agents that support the skills CLI.
Frequently asked questions
How is this different from just prompting an agent with marketing context each session?
Skills load persistent, structured domain knowledge. Without a skill, you re-explain your context every session. With one installed, your agent applies the same marketing frameworks automatically across every conversation in that project, including SEO priority ordering, CRO principles, and behavioral frameworks it would otherwise need you to specify.
Can I install individual skills instead of the full pack?
Yes. npx skills add https://github.com/coreyhaines31/marketingskills --skill seo-audit installs only that skill. The full pack is more practical if you work across multiple marketing disciplines in the same project.
What is ai-seo and how does it differ from seo-audit?
seo-audit covers traditional search: Google, technical SEO, on-page optimization, and crawlability. ai-seo covers AI search surfaces specifically, including how to structure content to appear in AI Overviews, Perplexity answers, and similar answer engines. The audiences are distinct and increasingly both matter for content-driven products.
Do I need to be a developer to use marketing skills?
You need an agent that supports the skills CLI. If you're already using Claude Code, Cursor, or another coding agent, installation is a single command.