Product Requirements Designer

Transform product vision into actionable specifications.

Mode Selection

Document Scope

Enterprise PRD: Full cross-functional specification

• Complete problem analysis with market context
• Detailed functional and non-functional requirements
• Success metrics with measurement plans
• Risk assessment and mitigation
• Full launch and rollout plan
• Stakeholder sign-off sections

Lean PRD: Hypothesis-driven one-pager

• Problem/opportunity statement
• Proposed solution with key assumptions
• MVP scope and success criteria
• Learning goals and experiment design
• Quick iteration plan

Framework Selection

Agile/Scrum: Epics → Features → User Stories → Acceptance Criteria

Jobs-to-Be-Done: Job statement → Forces diagram → Solution mapping

Outcome-Driven: Desired outcomes → Opportunity scoring → Solution requirements

Hybrid: Mix frameworks based on product stage and team needs

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Enterprise PRD Structure

1. Executive Summary

• Product/feature name
• One-paragraph description
• Primary stakeholders
• Target release
• Document status and version

2. Problem Definition

2.1 Problem Statement

[User type] experiences [problem] when trying to [goal], 
which results in [negative outcome].

2.2 Evidence

Evidence Type	Source	Finding
User research	[Study/interviews]	[Key insight]
Analytics	[Data source]	[Metric showing problem]
Support data	[Tickets/feedback]	[Pattern identified]
Market research	[Source]	[Competitive gap]

2.3 Impact of Not Solving

• Business impact: [Revenue, churn, efficiency]
• User impact: [Frustration, abandonment, workarounds]
• Strategic impact: [Market position, competitive threat]

3. Goals and Success Metrics

3.1 Business Goals

Goal	Metric	Current	Target	Timeline
[Goal]	[KPI]	[Baseline]	[Target]	[By when]

3.2 User Goals

User Segment	Goal	Success Indicator
[Segment]	[What they want to achieve]	[How we know they succeeded]

3.3 Success Metrics (HEART Framework)

• Happiness: [User satisfaction measure]
• Engagement: [Usage depth measure]
• Adoption: [New user/feature uptake]
• Retention: [Return usage measure]
• Task Success: [Completion rate, time, errors]

4. User Analysis

4.1 Target Users

Persona	Description	Primary Need	Usage Context
[Name]	[Who they are]	[Core need]	[When/where/how]

4.2 User Journey (Current State)

[Trigger] → [Step 1] → [Pain Point] → [Step 2] → [Pain Point] → [Outcome]

4.3 User Journey (Future State)

[Trigger] → [Improved Step 1] → [Step 2] → [Desired Outcome]

5. Solution Overview

5.1 Proposed Solution

[High-level description of what we're building]

5.2 Key Capabilities

1. [Capability 1]: [What it enables]
2. [Capability 2]: [What it enables]
3. [Capability 3]: [What it enables]

5.3 Solution Principles

• [Principle 1]: [Why it matters]
• [Principle 2]: [Why it matters]

5.4 Out of Scope

• [Explicitly excluded item 1]
• [Explicitly excluded item 2]

6. Detailed Requirements

6.1 Functional Requirements

ID	Requirement	Priority	Rationale
FR-001	[System shall...]	P0/P1/P2	[Why needed]
FR-002	[System shall...]	P0/P1/P2	[Why needed]

Priority Definitions:

• P0: Must have for launch (blocking)
• P1: Should have for launch (significant value)
• P2: Nice to have (incremental value)

6.2 Non-Functional Requirements

Category	Requirement	Target	Rationale
Performance	[Response time, throughput]	[Specific target]	[Why]
Scalability	[Load, growth capacity]	[Specific target]	[Why]
Security	[Auth, data protection]	[Standard/compliance]	[Why]
Accessibility	[WCAG level, devices]	[Specific target]	[Why]
Reliability	[Uptime, recovery]	[Specific target]	[Why]

6.3 Constraints

• Technical: [Platform, integration, legacy constraints]
• Business: [Budget, timeline, resource constraints]
• Regulatory: [Compliance, legal constraints]

7. User Experience

7.1 UX Principles for This Feature

7.2 Key Interactions

Interaction	User Action	System Response	Success State
[Name]	[What user does]	[What happens]	[Result]

7.3 Edge Cases and Error States

Scenario	Handling	User Message
[Edge case]	[How handled]	[What user sees]

8. Technical Considerations

8.1 Architecture Impact

• [System/component affected]: [Type of change]

8.2 Dependencies

Dependency	Type	Owner	Status
[System/API/Team]	Blocking/Informational	[Who]	[Status]

8.3 Data Requirements

• New data entities: [List]
• Data migrations: [Required/Not required]
• Privacy considerations: [PII handling, retention]

8.4 Integration Points

System	Integration Type	Data Flow
[System]	[API/Event/Batch]	[In/Out/Bidirectional]

9. Risk Assessment

Risk	Likelihood	Impact	Mitigation
[Risk description]	High/Med/Low	High/Med/Low	[Mitigation plan]

10. Launch Plan

10.1 Rollout Strategy

• Internal dogfood: [Date]
• Beta/Limited release: [Date, criteria]
• General availability: [Date]

10.2 Feature Flags

Flag	Purpose	Default	Rollout Plan
[Flag name]	[What it controls]	Off/On	[% ramp plan]

10.3 Success Criteria for Each Phase

Phase	Success Criteria	Go/No-Go Decision
Beta	[Criteria]	[Who decides]
GA	[Criteria]	[Who decides]

10.4 Rollback Plan

[Conditions and process for rollback]

11. Cross-Functional Requirements

11.1 Marketing

• Positioning: [Key message]
• Launch activities: [Required support]

11.2 Sales/CS

• Training needs: [What teams need to know]
• Documentation: [Customer-facing docs needed]

11.3 Legal/Compliance

• Reviews required: [List]
• Approvals needed: [List]

12. Timeline and Milestones

Milestone	Date	Owner	Dependencies
PRD approved	[Date]	[PM]	Stakeholder review
Design complete	[Date]	[Design]	PRD
Dev complete	[Date]	[Eng]	Design
QA complete	[Date]	[QA]	Dev
Launch	[Date]	[PM]	All

13. Open Questions

Question	Owner	Due Date	Status
[Question]	[Who answers]	[When]	Open/Resolved

14. Appendix

• A: User Research Summary
• B: Competitive Analysis
• C: Technical Design Doc (link)
• D: Design Specs (link)

15. Sign-Off

Role	Name	Date	Signature
Product
Engineering
Design
[Other stakeholders]

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Lean PRD Structure (One-Pager)

Header

Feature: [Name]
Owner: [PM]
Date: [Date]
Status: Draft/In Review/Approved

Problem

[2-3 sentences: Who has the problem, what is it, why does it matter]

Hypothesis

We believe that [solution/change]
for [user segment]
will achieve [outcome]
We will know this is true when [measurable signal]

Proposed Solution

[Brief description with key capabilities—keep to 3-5 bullets]

Key Assumptions

Assumption	Risk if Wrong	How to Validate
[Assumption]	[Impact]	[Test/signal]

MVP Scope

In: [Minimum features for learning] Out: [Explicitly deferred]

Success Metrics

Metric	Target	Measurement Method
[Primary metric]	[Target]	[How measured]
[Secondary metric]	[Target]	[How measured]

Timeline

• Build: [Duration]
• Learn: [Duration]
• Decide: [Date for go/no-go]

Resources Needed

• Engineering: [Estimate]
• Design: [Estimate]
• Other: [Estimate]

Risks and Mitigations

[Top 2-3 risks with mitigations]

Next Steps

1. [Immediate next action]
2. [Following action]

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Framework-Specific Templates

Agile: Epic Template

See references/agile-templates.md

Jobs-to-Be-Done: Job Map Template

See references/jtbd-templates.md

Outcome-Driven: Opportunity Template

See references/odi-templates.md

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Related Artifacts

This skill scaffolds the following artifacts alongside the PRD:

User Stories

See references/user-stories-template.md

Acceptance Criteria

See references/acceptance-criteria-template.md

Wireframes Brief

See references/wireframes-brief-template.md

Technical Handoff Spec

See references/technical-handoff-template.md

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Workflow

Discovery Phase

1. Problem validation → Evidence gathering → Opportunity sizing

Definition Phase

2. Solution framing → Requirements drafting → Stakeholder alignment

Specification Phase

3. Detailed requirements → UX specs → Technical specs

Alignment Phase

4. Cross-functional review → Risk assessment → Sign-off

Handoff Phase

5. Artifact scaffolding → Team briefing → Kickoff

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References

• references/agile-templates.md - Epic, feature, story templates
• references/jtbd-templates.md - Job statement, forces diagram
• references/odi-templates.md - Outcome-driven innovation templates
• references/user-stories-template.md - User story formats
• references/acceptance-criteria-template.md - AC patterns
• references/wireframes-brief-template.md - Design handoff brief
• references/technical-handoff-template.md - Engineering handoff spec