Landing Page (High‑Conversion) — Web Design Skill

A landing page is not a homepage. A homepage serves multiple intents. A landing page wins one intent: one offer → one audience → one primary action.

Before you design/write

Gather (ask if missing):

1) Page purpose

• What is the ONE primary action? (trial, demo, buy, waitlist, download)
• What’s the offer? (exactly what do they get?)
• What counts as conversion? (click, signup, purchase)