Landing Page Copy Improver

What this skill does

This skill reviews and rewrites landing page copy to make it more compelling, clear, and conversion-focused. It identifies common copy problems — vague headlines, feature-focused (instead of benefit-focused) language, weak CTAs, missing social proof hooks, and buried value propositions — then rewrites each section following proven copywriting principles. The output is improved copy ready to test.

Use this when you're launching a new product, when your landing page isn't converting, when you're getting feedback that your copy is "boring" or "unclear," or when you want a second opinion on messaging before running paid ads.

How to use

Claude Code / Cline

Copy this file to .agents/skills/landing-page-copy-improver/SKILL.md in your project root.

Then ask:

• "Use the Landing Page Copy Improver skill to review and rewrite this landing page copy: [paste copy]."
• "Improve the hero section of our landing page using the Landing Page Copy Improver skill."