Marketing Ideas for SaaS and Software Products

Overview

A founder who asks for marketing ideas rarely lacks ideas. They lack a reason to choose one over another and a way to find out cheaply whether it worked. This skill produces that: a goal turned into numbers, a shortlist of at most three bets chosen against explicit criteria, and one test card per bet with a budget, a deadline, a pass mark and a stop rule.

The output is a plan of one to two pages. A catalogue of a hundred tactics is the failure case, because it hands the choosing back to the person who asked.

Instructions

1. Collect the facts before suggesting anything

Look in the project first: the README and landing page copy (what it is, for whom), the pricing page (price, free plan or trial), any docs/marketing or positioning notes, analytics exports, and the changelog (what has shipped recently and is worth announcing). Then ask only for what is still missing. Record everything in one block and mark guesses as guesses: