Marketing Plan

Overview

A marketing plan for a small business is a short document that answers six questions with numbers: who the business is for, what it says to them, how many new customers it wants and by when, what it may spend to get each one, which few channels it will use, and how it will know by week four whether the plan is working. Those are the same parts the US Small Business Administration lists for a plan (target market, competitive advantage, sales plan, goals, action plan, budget), arranged so each one feeds the next.

This skill produces marketing-plan.md for one quarter (13 weeks) and the inputs file its numbers were computed from. It assumes the business has customers already. With none, direct selling comes first, because a plan needs to know who buys and why.

Instructions

1. Gather the facts

Read before asking: the website and its main pages, pricing, any analytics export, the customer or job list (especially a "source" or "how did you hear about us" column), reviews, past campaigns and what they cost.

Ask for what is missing: