aaron-he-zhu/aaron-marketing-skills

Brand Narrative · TALE (16) — trace → architect → land → evaluate

L1 strategy: trace positioning truth, architect the message/voice/story canon, land it across surfaces, then evaluate separate truth, system, and effectiveness profiles. narrative-quality-auditor never averages those unlike constructs.

SEO/GEO · SITE · CORE-EEAT+CITE (16) — survey → implement → tune → evaluate

Search and generative-engine optimization: keyword/SERP/gap research, content and citation readiness, markup/page plays, CORE-EEAT and CITE auditor gates, then rank, performance, and off-site monitoring.

Social · ECHO (16) — explore → craft → host → observe

Organic social: channel/voice discovery, platform-native planning and creative, inbox/crisis operations, then listening and measurement. social-quality-auditor runs one asset-gate or program-maturity profile per unit, never a mixed composite.

Email · SEND (16) — setup → engage → nurture → deliver

Email across promotional, retention, cold-outbound, and newsletter profiles: sender/list setup, creative/rendering, lifecycle journeys, the email-quality-auditor gate, experiments, and provider-level placement monitoring.

Paid ads · ROAS (16) — research → orchestrate → activate → scale

Paid media across direct-response, prospecting, and incremental-profit profiles: structure/audiences/queries/feed, creative/tests/bids/landing, the ad-account-auditor gate, then attribution, pacing, fatigue, and causal readback.

Influencer marketing · STAR (16) — scout → target → activate → report

Creator campaigns end to end: audience and creator discovery, planning/briefs/budgets, outreach and the STAR content gate, contracts/amplification, then post-click, ROI, and reporting evidence.

Launch · RAMP (16) — research → assemble → mobilize → prove

Product launch orchestration: positioning/tier/window/access, assets/pricing/enablement, then separate preflight, execution, and outcome profiles around launch operations, monitoring, feedback, retro, and momentum.

Protocol layer (8) — shared truth registries & memory

Seven sole-writer registries backed by append-only event streams and rebuildable projections, plus non-canonical HOT/WARM/COLD working memory. Other skills propose; registry owners authorize canonical mutations.

Other skills