Distribution Ops

Overview

This skill turns a chosen path into a channel-specific go-to-market sequence. The goal is to choose the strongest realistic channel, not to create a laundry list of generic marketing ideas.

Load references/channel-patterns.md when selecting channels. Load references/channel-metrics.md when defining thresholds.

When to use

• When the user has a chosen offer or product and needs go-to-market sequencing
• When warm intros, audience, partnerships, or directories must be translated into a real plan
• When channel choice is a bottleneck

Do NOT use when:

• The offer or opportunity is still unclear
• The user needs opportunity selection rather than channel execution

Workflow

1. Choose the strongest starting channel

Pick one primary channel first, based on:

• trust
• access
• conversion plausibility
• speed to signal

2. Sequence supporting channels

Only add supporting channels if they help the main one.

3. Define assets and metrics

For the primary channel, define:

• assets needed
• outreach or content sequence
• success metrics
• kill criteria

4. Produce the plan

Return both:

• a readable channel plan
• a JSON block using assets/distribution-plan-template.json

Default sections:

• Channel Thesis
• Primary Channel
• Supporting Channels
• Asset Checklist
• Metrics And Kill Criteria
• Structured Plan

Checklist

• One primary channel is clearly chosen
• The choice matches the user's actual access, not generic advice
• Metrics and kill criteria are explicit
• Supporting channels help the primary one rather than distracting from it
• Readable plan and structured JSON are both present

Key principles

1. Start where trust already exists — Warm access or trusted audience beats clever tactics.
2. One channel first — Strong sequencing beats multi-channel thrash.
3. Kill weak channels quickly — A bad channel should be cut, not rationalized.