AdCP Media Buy Protocol

This skill enables you to execute the AdCP Media Buy Protocol with sales agents. Use the standard MCP tools (get_products, create_media_buy, sync_creatives, etc.) exposed by the connected agent.

Buyer-side basics — idempotency replay, oneOf variants, async status:'submitted' polling, error recovery from adcp_error.issues[] — live in skills/call-adcp-agent/SKILL.md. This skill covers per-task semantics only.

Overview

The Media Buy Protocol provides 11 standardized tasks for managing advertising campaigns: