Design Builder

Design-to-code pipeline: discover, extract, tokenize, build.

Workflow

discovery --> copy --> design --> frontend / variants / export

Each step is independent. Can run isolated or chained. Discovery is always the first step -- never skip it.

Context Loading Strategy

Load only the reference matching the current trigger. For frontend and variants operations, also load aesthetics.md and web-standards.md as auto-loaded dependencies.

Never simultaneous:

Multiple operation references (e.g., copy.md + frontend.md)

Triggers

Extraction

Trigger Pattern	Reference
Extract copy, copy from URL, content from website	copy.md
Extract design, design from image, design tokens	design.md

Building

Trigger Pattern	Reference
Build frontend, create components, generate React	frontend.md
Generate variants, preview designs, HTML variants	variants.md
Export design, export to Figma, send to Figma	export.md

Auto-Loaded (not direct triggers)

aesthetics.md -- loaded by frontend.md and variants.md as design principles
web-standards.md -- loaded by frontend.md and variants.md as implementation rules

Cross-References

copy.md ---------> design.md (content informs design)
design.md -------> frontend.md (tokens required)
design.md -------> variants.md (tokens required)
aesthetics.md ------> frontend.md (design principles)
aesthetics.md ------> variants.md (design principles)
web-standards.md --> frontend.md (implementation rules)
web-standards.md --> variants.md (implementation rules)
variants.md -----> frontend.md (user picks variant, then builds React)
variants.md -----> export.md (variants required for Figma export)

Discovery

Before any operation, establish project context.

Step 1: Check Existing Context

Look for existing documents in .artifacts/docs/:

prd.md -- PRD
brief.md -- Brief

If found: read and extract purpose, audience, tone, and key features. Skip to the relevant trigger operation.

Step 2: Lightweight Discovery (when no PRD/Brief exists)

Ask up to 4 questions, one stage only:

What is the project purpose? (landing page, app, tool, portfolio)
Who is the target audience?
What is the visual reference? (URLs, screenshots, descriptions)
Any brand or style constraints? (colors, fonts, existing guidelines)

If the user answers "I don't know" to any question, mark as TBD and move forward. Summarize understanding before proceeding.

Step 3: Route to Operation

Phase 1 -- Extraction (how to obtain design tokens):

Has URL reference?
  Yes --> Extract copy --> Extract design
  No  --> Has image reference?
    Yes --> Extract design
    No  --> Visual discovery (tone, colors, typography) --> Extract design

Phase 2 -- Building (what to build -- user chooses):

design.json exists --> What to build?
  Preview first    --> Variants --> Frontend or Export
  Build directly   --> Frontend
  Send to Figma    --> Variants --> Export
  External tool    --> Generate prompt (v0, aura.build, replit, etc.)

Valid paths after design.json:

design --> variants --> frontend
design --> variants --> export
design --> frontend (directly)
design --> prompt for external tool

Templates

Context	Template
Copy extraction output	copy.md
Design tokens output	design.md

Artifacts

.artifacts/design/
├── copy.yaml                          # Structured content
├── design.json                        # Design tokens
└── variants/
    ├── minimal/index.html             # Variant preview
    ├── editorial/index.html
    ├── startup/index.html
    ├── bold/index.html
    ├── {custom}/index.html            # Custom variant (if requested)
    └── index.html                     # Comparison page
src/                                   # React components (frontend)

Guidelines

DO:

Ask user for project name and use kebab-case for directory names
Check for existing PRD/Brief before any operation and use them as context
Check for existing copy.yaml, design.json before starting
Suggest next steps after completing any operation (defined in each reference file)
Suggest missing prerequisites (e.g., "Run extract design first to generate design.json")

DON'T:

Skip discovery -- always establish project context first
Ignore existing artifacts when they're available
Couple suggestions to specific skills (keep them generic)
Block on missing PRD/Brief -- run lightweight discovery instead

Output

.artifacts/design/copy.yaml    # Structured content from URL extraction
.artifacts/design/design.json  # Design tokens from image extraction
.artifacts/design/variants/    # HTML+CSS preview variants
src/                           # React components from frontend building

Error Handling

No PRD/Brief: Run lightweight discovery, never block on it
No copy.yaml: Proceed without it, or suggest running extract copy first
No design.json: Required for frontend/variants/export -- suggest running extract design
Reference URL unavailable: ask user to paste a screenshot instead

design-builder