Investor Outreach

Write investor communication that is short, concrete, and easy to act on.

When to Activate

• writing a cold email to an investor
• drafting a warm intro request
• sending follow-ups after a meeting or no response
• writing investor updates during a process
• tailoring outreach based on fund thesis or partner fit

Core Rules

1. Personalize every outbound message.
2. Keep the ask low-friction.
3. Use proof instead of adjectives.
4. Stay concise.
5. Never send copy that could go to any investor.