ecommerce-seo-audit

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Tool: .claude-plugin/marketplace.json Description: { "name": "ecommerce-seo-audit-skill", "owner": { "name": "Affilino", "email": "hello@affilino.co.nz" }, "metadata": { "description": "Comprehensive ecommerce SEO audit skill for product pages, collection pages, technical SEO, log file analysis, and competitor research", "version": "2.0.0" }, "plugins": [

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Tool: .gitignore Description: # MacOS .DS_Store .AppleDouble .LSOverride # Thumbnails ._* # Files that might appear in the root of a volume .DocumentRevisions-V100 .fseventsd .Spotlight-V100 .TemporaryItems .Trashes .VolumeIcon.icns .com.apple.timemachine.donotpresent # Directories potentially created on remote AFP share .AppleDB .AppleDesktop Network Trash Folder

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Tool: .npmignore Description: # Git files .git/ .gitignore # IDE .vscode/ .idea/ *.swp *.swo # MacOS .DS_Store

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Tool: CHANGELOG.md Description: # Changelog All notable changes to the Ecommerce SEO Audit Skill will be documented in this file.

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Tool: LICENSE Description: Copyright (c) 2026 Affilino NZ - Auckland Shopify SEO Agency All rights reserved.

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Tool: README.md Description: # Ecommerce SEO Audit Skill Professional ecommerce SEO audit skill for AI coding agents, developed by **Auckland Shopify SEO Agency** - Affilino NZ.

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Tool: SKILL.md [1/12] Description: --- name: ecommerce-seo-audit description: Comprehensive ecommerce SEO audit for product pages, collection pages, technical SEO, log file analysis, and competitor research. Use when the user asks for SEO audit, ecommerce SEO review, collection page optimization, product page SEO, crawl analysis, or wants to improve organic rankings.

Tool: SKILL.md [2/12] Description: content count: [X] pages - Topics covered: [List] - Missing MOFU opportunities: [List] [ ] Bottom of Funnel (BOFU) - Decision Stage Content types: - Product pages - "Buy" keywords (e.g., "buy nike air max") - Specific product searches Current coverage: - BOFU content count: [X] pages - Products covered: [X] - Missing BOFU opportunities: [List] **Funnel Balance Assessment:** - TOFU: [X]% of content (Target: 40-50%) - MOFU: [X]% of content (Target: 30-40%) - BOFU

Tool: SKILL.md [3/12] Description: each other - Example: "Running Shoes" should link to "Running Apparel" - Best practice: 3-5 related collection links per page - I'll verify: Does navigation support this?

Tool: SKILL.md [4/12] Description: NOT return 404 (loses link equity) - DO NOT leave indexed with "out of stock" [ ] Seasonal products: - Keep live during off-season - Show "available [season/month]" - Maintain for returning traffic COMMON MISTAKES TO FLAG: - Discontinued products returning 404 (should 301) - Out of stock products removed (should stay live) - No schema markup indicating availability status - Out of stock products still showing in sitemap as available ``` ### C.

Tool: SKILL.md [5/12] Description: has no images at all - Images return 404 errors - Using generic placeholder images - All images have same alt text ("product image") [ ] Internal Linking Links to related products: [X] Links to collections: [X] Links to guides/blog: [X] Target: 3-5 contextual internal links Anchor text: Descriptive and varied [ ] User-Generated Content [ ] Customer reviews present [ ] Q&A section [ ] User photos [ ] Reviews indexed (not hidden in iframe/JS) [ ] Product Schema [

Tool: SKILL.md [6/12] Description: 3-5) **Horizontal linking:** - Links to related categories: [X] (target: 3-5) **Hub-and-spoke:** - Collection acts as hub: [Yes/No] - Links to featured products: [X] - Links FROM blog content: [X] **Breadcrumbs:** - Implemented: [Yes/No] - Schema markup: [Yes/No] [ ] Product Grid Optimization - Default sorting: [Current] (recommend: best sellers/relevance) - Filtering options: [List filters] - Pagination type: [Numbered/Infinite/Load more] - Product count shown

Tool: SKILL.md [7/12] Description: to /search URLs Solution: - Block in robots.txt: Disallow: /search - Noindex search results pages [ ] Sort/Filter Parameters Problem: Multiple URLs for same content Example: /collection?sort=price vs /collection?sort=name Identify: - URLs with sort= parameters Solution: - Canonical tags to default sorting - Block in robots.txt [ ] Session IDs / Tracking Parameters Problem: Infinite URL variations Example: /product?sessionid=abc123 Identify: - URLs with session/

Tool: SKILL.md [8/12] Description: (owned by: [domain]) [ ] People Also Ask [ ] Shopping results [ ] Image pack [ ] Video carousel [ ] Local pack ``` ### Step 3: Comprehensive Competitor Analysis For each of the top 5 competitors: ``` ## Competitor #1: [Domain] Ranking URL: [URL] Position: #1 ### A.

Tool: SKILL.md [9/12] Description: [X] - Gap: [X] domains - Strategy: [Specific link building tactics] --- ## Expected Timeline to Top 5 **Conservative estimate:** 3-6 months **Aggressive estimate:** 6-12 weeks (if quick wins executed well) **Key success factors:** 1.

Tool: SKILL.md [10/12] Description: [X]/100 - **User Experience:** [X]/100 - **Competitive Position:** [X]/100 ### Key Metrics: - Pages analyzed: [X] - Critical issues found: [X] - High-priority issues: [X] - Quick win opportunities: [X] --- ## Critical Issues **Issues that need immediate attention:** ### 1.

Tool: SKILL.md [11/12] Description: ### Content Strategy **TOFU/MOFU/BOFU Balance:** - Current distribution: TOFU [X]%, MOFU [X]%, BOFU [X]% - Recommended: TOFU 40-50%, MOFU 30-40%, BOFU 20-30% - **Action:** [Specific content to create for each funnel stage] **Cannibalization Fixes:** - [X] keyword cannibalization issues found - **Action:** [Specific fixes with URLs] ### Internal Linking Strategy **Current State:** - Average internal links per page: [X] - Orphan pages: [X] - Link depth issues: [

Tool: SKILL.md [12/12] Description: FIRST before claiming multiple H1 issues:** ```bash # Extract and count ALL H1 tags on page curl -s "[url]" | grep -o '<h1[^>]*>[^<]*</h1>' | head -10 # Alternative method (counts number of H1 tags) curl -s "[url]" | grep -o '<h1' | wc -l ``` **IMPORTANT:** - Show the actual H1 tags found in your audit report - Count them accurately - DO NOT claim "multiple H1s" unless you can show 2+ actual H1 tags ### 2.

Malicious tool definition detected

Tool: package.json Description: { "name": "@affilino/ecommerce-seo-audit-skill", "version": "2.1.0", "description": "Professional ecommerce SEO audit skill for Claude Code with 7 specialized audit types.