Experiment Designer

Design, prioritize, and evaluate product experiments with clear hypotheses and defensible decisions.

When To Use

Use this skill for:

• A/B and multivariate experiment planning
• Hypothesis writing and success criteria definition
• Sample size and minimum detectable effect planning
• Experiment prioritization with ICE scoring
• Reading statistical output for product decisions

Core Workflow

1. Write hypothesis in If/Then/Because format

• If we change [intervention]
• Then [metric] will change by [expected direction/magnitude]
• Because [behavioral mechanism]