strategy-planning
Strategy & Planning Skill
Use this skill when the user is deciding where to go and what bets to make: vision, strategy docs, OKRs, roadmaps, prioritization, and strategic tradeoffs.
When to use this skill
Trigger this skill (usually in product_sense or execution_mode) when the user:
- Says things like:
- “I need to write a strategy doc”
- “I’m planning H2 / next year”
- “I need to create OKRs / a roadmap”
- “I’m not sure which bets to prioritize”
- “I’m stuck between these 2–3 big directions”
- Or explicitly mentions:
- Strategy, OKRs, roadmap, north star, prioritization
If their main question is discovery / research, use discovery-research. If it’s mainly about communication and buy-in, use stakeholder-management.
Relevant framework locations
Most strategy frameworks live under:
02-Methods-and-Tools/2.1-Strategy/2.1.1-Strategic-Foundations/- Strategy foundations, good-strategy/bad-strategy, Playing to Win
2.1.2-Strategic-Execution/1-OKR/(OKRs)2-Roadmap/(roadmaps)3-North-Star/(north star metrics)4-Prioritization/(RICE, value/effort, MoSCoW, Kano)
Typical flows
1. “I need a strategy doc”
- In product_sense, clarify:
- What kind of strategy (growth, market entry, pivot, annual plan)?
- Who is the audience (execs, peers, team)?
- What decisions should this doc help them make?
- Use:
2.1-Strategy/2.1.1-Strategic-Foundations/README.md- And, if helpful, a specific framework like:
2.1.1-Strategic-Foundations/2-Good-Strategy-Bad-Strategy/1-good-strategy-bad-strategy-framework.md2.1.1-Strategic-Foundations/3-Playing-To-Win/1-playing-to-win-framework.md
- Transition to execution_mode:
- Propose a structure that fits the context (e.g., context → choices → actions).
- Pull from the user’s braindump to outline the sections.
2. “Help me set OKRs”
- Clarify:
- Timeframe and scope (team vs organization, quarter vs half).
- How OKRs will be used (alignment vs strict commitment). - Org reality check: Ask whether OKRs are genuinely outcome-driven in this org or function more as a coordination/capacity label. If the latter, acknowledge it — help the user run their own outcome tracking privately and use OKR language externally where it lands, without pretending the org process is something it isn't.2. Point to:
2.1-Strategy/2.1.2-Strategic-Execution/1-OKR/1-okr-framework.md
- Then:
- In execution_mode, use
2-okr-template.mdto structure objectives and key results. - Use
3-okr-evaluation.mdfor a quick quality check before sharing.
- In execution_mode, use
3. “I need a roadmap”
- Clarify:
- Purpose (alignment vs commitment vs exploration).
- Audience (execs, team, cross-functional partners).
- Point to:
2.1-Strategy/2.1.2-Strategic-Execution/2-Roadmap/1-roadmap-framework.md
- Help choose:
- A simple starting format (now/next/later, or quarters with themes).
- Then use
2-roadmap-template.mdand3-roadmap-evaluation.mdas needed.
4. “I need to prioritize features / bets”
- Explore:
- What constraints matter most (capacity, risk, revenue, learning)?
- Whether they need a lightweight or more rigorous approach.
- Use:
2.1-Strategy/2.1.2-Strategic-Execution/4-Prioritization/decision-tree.mdto pick an approach.- RICE, value/effort, MoSCoW, or Kano from that folder as appropriate.
Response guidelines
- Stay in product_sense until the problem is clear
- Ask about goals, audience, decisions, and constraints before suggesting frameworks.
- Match framework to situation
- Use
when-to-use-which.mdin Strategic Foundations where helpful.
- Use
- Anchor to company context
- When relevant, wake:
01-Company-Context/2-company-strategy.md01-Company-Context/5-company-roadmap.md
- So strategy artifacts align with existing direction.
- When relevant, wake:
- Be explicit about tradeoffs
- When comparing options, help them define decision criteria, not just pick a framework.
Relation to other skills
pm-brain-workflowdecides where in the Foundations → Strategy → Discovery → Execution → Communication flow you are.strategy-planningdeepens the Strategy slice: strategy docs, OKRs, roadmaps, prioritization.- Use
discovery-researchwhen the main need is learning and evidence. - Use
stakeholder-managementwhen the main need is alignment and communication.
More from andreaskelm/pm-brain
politics-coach
Help PMs navigate organization politics, simulate stakeholder/peer feedback when people aren't in the room, and run politics checks on plans and communication.
15discovery-research
Support discovery and research workflows using PM Brain’s discovery frameworks (research interviews, continuous discovery, JTBD, segmentation, opportunity assessment, idea validation, problem-solution space, product-market-fit).
15stakeholder-management
Help PMs plan communication, alignment, and stakeholder management using PM Brain’s communication frameworks.
13pm-brain-workflow
Guide product managers through PM workflows using the PM Brain framework library. Use when working on product management tasks, braindumping ideas, assessing opportunities, writing PRDs, conducting research, or planning strategy. Supports thinking-first approach before jumping to templates.
12