Growth Pulse

One page that answers whether the growth engine is working, and what to do about it this week.

Owners describe pulling numbers from three dashboards and trying to find the story themselves. The story is the deliverable here — not the dashboards.

Step 1 — Pull everything in parallel

Dispatch all connector calls in a single batch. See reference/data_sources.md for the metric-to-tool mapping. Serial pulls turn this into a wait nobody sits through twice.

• HubSpot — deals by stage, new contacts, lead source, win rate, cycle time, stalled deals
• PayPal, Stripe, Square — revenue trend, transaction counts, refunds
• Shopify — orders, SKU-level revenue, repeat purchase rate
• QuickBooks — realized revenue, the number the books agree with
• TikTok Ads — last week's spend, impressions, clicks, results, and cost per result per campaign, from the native connector (report_integrated_get, last 7 days against the prior 7), so paid spend sits beside the sales it claims to drive
• Mailchimp — campaign, e-commerce, and audience-growth analytics, with revenue attribution on campaigns
• Gmail or Microsoft 365 — inbound inquiry volume and response times
• Public reviews — recent ratings and review text, via web research