Lead Finder

Turn "I need more customers" into a ranked list of named companies and people, with a reason attached to each one.

Owners in this segment do this by hand, one company at a time, in the evenings. The job is to compress that into minutes without producing a generic list they'll ignore.

Step 1 — Build the ideal customer profile from real customers

Do not ask the owner to describe their ideal customer in the abstract. They will describe who they wish they sold to, not who actually pays them. Derive it from evidence instead.

Pull the customer base:

• QuickBooks — customers by revenue, tenure, and payment behavior
• HubSpot — closed-won deals, industries, deal size, cycle length
• Shopify, Stripe, PayPal — customer counts and repeat rates where relevant
• Uploaded CSV — a customer export, which is the common case

Then look for the pattern that separates the best customers from the rest. See reference/icp_method.md for how to do this properly. The short version: rank customers by revenue and retention, take the top quartile, and find what they share that the bottom quartile does not.