Positioning Strategy

Find and own a defensible market position. Turn generic messaging into clear differentiation — or at least test whether your differentiation actually resonates before committing to it.

When to Use

Triggers:

• "Our messaging sounds exactly like competitors"
• "Brand awareness is strong but conversion is weak"
• "Sales team can't explain why we're different"
• "Buyers see us as interchangeable"
• "Should we reposition before we rebrand?"
• "How do we test positioning claims?"