AdSense Audit Skill

Purpose

To systematically audit any website against Google AdSense Program Policies, identify specific violations or weaknesses causing rejection, and produce an actionable remediation plan with a prioritized fix list.

When to Use This Skill

• User receives AdSense rejection (especially "Low Value Content", "Policy Violations", "Site Not Ready")
• User wants to proactively prepare a site for AdSense application
• User wants to improve AdSense ad revenue quality
• User shares a screenshot of AdSense policy violations dashboard

Audit Workflow

Step 1: Gather Site Intelligence

Use bash_tool with curl and Python HTML parsing to crawl:

• Homepage (structure, purpose clarity, navigation)
• Blog index (post volume, frequency, categories)
• 2-3 individual blog/content posts (depth, originality, word count)
• About page (E-E-A-T signals: author credentials, expertise)
• Shop/product pages if present (affiliate/e-commerce ratio)
• Contact, Privacy Policy, Terms pages (trust signals)

Capture for each page: total character count of text content, page purpose, content signals.

Step 2: Policy Areas to Audit (load references/adsense-policies.md)

1. Content Quality / Thin Content — most common rejection reason
2. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
3. Prohibited Content (adult, violence, hate, drugs, weapons)
4. Ad Implementation (click fraud, deceptive placement, self-clicking)
5. Traffic Quality (no artificial/paid traffic to ad pages)
6. Navigation and UX (clear nav, no broken links, no excessive popups)
7. Copyright (no scraped/reposted content without rights)
8. Required Pages (About, Privacy Policy, Contact)
9. Affiliate Content Ratio (not primarily affiliate without added value)
10. Language Support (content in AdSense-supported language)

Step 3: Score Each Area

For each of the 10 policy areas, assign: PASS / WARNING / FAIL

Step 4: Identify Root Cause of "Low Value Content"

Check specifically:

• Total number of indexed content pages
• Average word count per post (1,000+ words expected for substantive posts)
• Content type: original analysis vs. news aggregation vs. AI summaries
• AI-generated content disclosure without sufficient added original value
• Recency and posting frequency (not all in one burst)
• Whether primary purpose is e-commerce vs. content

Step 5: Produce Audit Report

Structure:

## AdSense Audit: [Site Name]
Audit Date | Rejection Reason | Overall Readiness

### Executive Summary
### Policy Compliance Scorecard (table)
### Detailed Findings (per violation: What Google Sees, Policy Violated, Fix, Time to Fix)
### Remediation Roadmap (Phase 1/2/3)
### Resubmission Checklist

Save as /mnt/user-data/outputs/adsense-audit-[sitename].md

Fast-Reference: "Low Value Content" Causes

Google flags pages that are:

• Primarily news aggregation/summaries without original insight
• AI-generated without disclosed added original value
• Thin (under 500 words of original text)
• Auto-generated or templated
• Part of a site with too few total content pages (fewer than 15-25)
• Published in a burst (not a consistent history over time)
• Behind login walls
• Primarily affiliate/e-commerce without supporting editorial content

E-E-A-T Quick Checklist

• Author bio with real credentials visible on content pages
• About page establishes who runs the site and expertise
• External citations and sources linked within posts
• Contact information accessible
• Privacy Policy present and comprehensive
• Content shows lived experience, not just information aggregation

Content Volume Benchmarks for AdSense Approval

• Minimum 15-25 published posts before applying
• Each post: 800-1,500+ words of original analysis
• Posts published over at least 3-6 months (not all at once)
• Mix of evergreen and timely content

Site Structure Requirements

• Clear functional navigation, no broken links
• About, Contact, Privacy Policy all present
• No login walls blocking primary content
• Mobile responsive
• Fast load speed (Core Web Vitals pass)