Analytics Tracking - Implementation & Auditing

Category: Marketing Tags: GA4, Google Tag Manager, event tracking, conversion tracking, UTM, analytics audit, consent mode

Overview

Analytics Tracking is the implementation layer for marketing measurement. Bad tracking is worse than no tracking -- duplicate events, missing parameters, unconsented data, and broken conversions lead to decisions based on bad data. This skill covers building tracking right the first time and finding what is broken when it is not.

This skill handles implementation only. For analyzing campaign performance data, use campaign-analytics. For product analytics and in-app behavior, use the product-team skills.

Clarify First

Before building the tracking plan, confirm these inputs. If any is unknown or vague, ASK — do not assume: