Launch Strategy

Category: Marketing Tags: product launch, feature release, Product Hunt, go-to-market, launch playbook, announcement strategy

Overview

Launch Strategy provides the complete playbook for launching products and features that build momentum, capture attention, and convert interest into users. A product launch is not an event -- it is a campaign with pre-launch, launch day, and post-launch phases. Shipping without a launch plan is leaving growth on the table.

Clarify First

Before planning the launch, settle the inputs below. When one is missing or vague and would change the result, ask about it; when it wouldn't, use a sensible default and say which one you used.

• Launch tier: Tier 1 major / 2 feature / 3 update / 4 changelog (sets effort level, channel mix, and timeline length).
• Launch date: the target go-live (anchors the week-by-week pre-launch timeline and Product Hunt window).
• Primary audience segment: who cares most about this release (drives positioning and ORB channel selection).
• One-sentence value prop: what is launching and why anyone should care (drives the positioning template and announcement copy).