Launch Strategy

Category: Marketing Tags: product launch, feature release, Product Hunt, go-to-market, launch playbook, announcement strategy

Overview

Launch Strategy provides the complete playbook for launching products and features that build momentum, capture attention, and convert interest into users. A product launch is not an event -- it is a campaign with pre-launch, launch day, and post-launch phases. Shipping without a launch plan is leaving growth on the table.

Clarify First

Before planning the launch, confirm these inputs. If any is unknown or vague, ASK — do not assume:

• Launch tier — Tier 1 major / 2 feature / 3 update / 4 changelog (sets effort level, channel mix, and timeline length)
• Launch date — the target go-live (anchors the week-by-week pre-launch timeline and Product Hunt window)
• Primary audience segment — who cares most about this release (drives positioning and ORB channel selection)
• One-sentence value prop — what is launching and why anyone should care (drives the positioning template and announcement copy)