Marketing Context

The foundational context document that every marketing skill reads before starting. Captures positioning, ICP, competitive landscape, brand voice, and customer language in one place.

Table of Contents

• Keywords
• Clarify First
• Quick Start
• Core Workflows
• Context Sections
• Customer Research Methodology
• Competitive Analysis Framework
• Switching Dynamics (JTBD Four Forces)
• Context Maintenance
• Best Practices
• Integration Points