Pricing Strategy

Production-grade SaaS pricing framework covering the three pricing axes (value metric, packaging, price point), value-based pricing methodology, tier architecture, pricing research methods, pricing page design, price increase execution, and competitive pricing positioning. Pricing is positioning -- the right price communicates as much about your product as your marketing does.

Core Capabilities

• Three pricing axes (in order) — lock the value metric (how it scales), then packaging (what's in each tier), then test the price point (the number). Most teams skip to price point; that is backwards.
• Value metric & tier design — select a metric that scales with customer value and is hard to game; architect Good-Better-Best tiers with deliberate feature allocation and naming.
• Value-based pricing — price inside the corridor (above the next-best alternative, below perceived value), at 10-20% of documented value delivered.
• Pricing research — Van Westendorp, MaxDiff, competitor benchmarking, willingness-to-pay interviews.
• Pricing page, price increases & competition — page design (above/below fold, annual toggle), price-increase playbook (strategy, timeline, comms, impact), competitive positioning and health diagnostics.

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