Build Clusters

Build a topical authority cluster from a seed keyword using pillar-spoke structure, coverage scoring, and interlinking plans.

What is a Topic Cluster?

A topic cluster is a group of interlinked pages that collectively cover a subject area. Google evaluates topical authority at the cluster level — ranking a single page is harder if the site has no supporting content around the topic.

Structure:

• Pillar page — comprehensive overview of the broad topic (targets head term)
• Spoke pages — focused articles covering subtopics (target body/long-tail terms)
• Internal links — every spoke links to the pillar, pillar links to all spokes, spokes cross-link to siblings

Before You Start

Gather this context (ask if not provided):