Find Keywords

Build a prioritized keyword universe from a seed topic using intent mapping, difficulty-adjusted opportunity scoring, and cluster seeding.

Before You Start

Gather this context (ask if not provided):

1. Domain and goal. What site is this for? What is the primary conversion (leads, sign-ups, sales, traffic)?
2. Seed topic. The core subject area — not a single keyword but the business category (e.g., "project management software", "personal injury law Chicago").
3. Existing rankings. Does the site already rank for terms in this area? Existing rankings tell you where to defend vs. expand.
4. Constraints. Budget, team size, content velocity — these determine whether to chase head terms or focus on long-tail.

Step 0: Cannibalization Screen

Before building a new keyword list, check what the site already targets. Creating a new page for a keyword you already rank for can split authority and hurt both pages.