Recover Content

Diagnose and reverse traffic loss on existing pages using the decay triage framework: refresh, consolidate, redirect, or retire.

Before You Start

Gather this context (ask if not provided):

1. Which pages are losing traffic? Specific URLs or a general "the whole blog is declining."
2. How much traffic was lost? Percentage drop or absolute numbers.
3. Over what timeframe? Gradual decline over months vs sudden drop.
4. Any recent changes? Site redesign, CMS migration, content edits, algorithm update timing.

If the user doesn't know which pages are declining, suggest checking Google Search Console → Performance → Pages, sorted by click change over the last 6 months.

Identifying Decay