SendFox Email Marketing

Overview

This skill provides an agent-first CLI for SendFox email marketing automation. Use the sendfox command to manage contacts, lists, view campaigns, and generate ready-to-use signup forms that integrate with landing pages.

Installation

Build and install the SendFox CLI:

cd scripts
./build.sh
./install.sh

Set your API token:

export SENDFOX_API_TOKEN='your_token_here'

Get a token at: https://sendfox.com/account/oauth

Quick Start

Verify API connection:

sendfox health

View all available commands:

sendfox

Core Commands

Contact Management

Create a contact:

sendfox contact create --email="user@example.com" --first-name="John"

Add contact to specific lists:

sendfox contact create --email="user@example.com" --lists=123 --lists=456

Get contact by email:

sendfox contact get --email="user@example.com"

Get contact by ID:

sendfox contact get --id=789

Unsubscribe a contact:

sendfox contact unsubscribe --email="user@example.com"

List Management

Create a new list:

sendfox list create --name="Newsletter Subscribers"

Get all lists:

sendfox list get

Get specific list:

sendfox list get --id=123

Get all contacts in a list:

sendfox list contacts --id=123

Campaign Management

Get all campaigns:

sendfox campaign get

Get specific campaign:

sendfox campaign get --id=456

Note: Campaign creation is read-only via API limitations. Use the SendFox UI to create campaigns; the API only supports retrieving campaign information.

Form Generation

Generate basic subscribe form:

sendfox form generate --type=basic-subscribe --list-id=123 --output=subscribe.html

Generate landing page with form:

sendfox form generate --type=landing-page --list-id=123 --output=landing.html

Generate popup form:

sendfox form generate --type=popup --list-id=123 --output=popup.html

Available form types:

• basic-subscribe - Simple email signup form
• landing-page - Full landing page with integrated form
• popup - Modal popup signup form

Common Workflows

Add New Subscriber to Welcome Sequence

# 1. Get your welcome sequence list ID
sendfox list get

# 2. Add contact to the list (triggers automation)
sendfox contact create \
  --email="newuser@example.com" \
  --first-name="Jane" \
  --lists=123

When added to a list with an automation, the contact automatically enters the email sequence.

Create Signup Form for Landing Page

# 1. Create a list for the signup form
sendfox list create --name="Landing Page Signups"

# 2. Generate the form with the list ID
sendfox form generate \
  --type=landing-page \
  --list-id=124 \
  --output=signup.html

Batch Import Contacts

#!/bin/bash
# Import contacts from a CSV
while IFS=, read -r email first_name; do
  sendfox contact create \
    --email="$email" \
    --first-name="$first_name" \
    --lists=123
done < contacts.csv

Email Automation

SendFox automations (drip campaigns) are set up through the web UI. Once configured, adding contacts via the CLI automatically triggers the sequences.

Setting Up Automations

1. Go to https://sendfox.com/automations
2. Create a new automation
3. Set trigger: "Contact added to list"
4. Add emails with delays
5. Activate the automation

Then use the CLI to add contacts to that list, triggering the automation.

Email Sequence Templates

Ready-to-use email sequence templates are available in assets/sequence-templates/:

• welcome-sequence.md - 3-email welcome series (Immediate, +2d, +5d)
• nurture-sequence.md - 5-email lead nurture flow (Immediate, +3d, +5d, +7d, +10d)
• onboarding-sequence.md - 7-email product onboarding (Immediate, +1d, +3d, +5d, +7d, +10d, +14d)

Copy the email content from these templates when creating automations in the SendFox UI.

For detailed automation setup instructions, see references/automation_guide.md.

API Reference

For complete API documentation including all endpoints, authentication, request/response formats, and error handling, see references/api_reference.md.

CLI Design

The sendfox CLI follows agent-first design principles:

• JSON responses - All commands return structured JSON for easy parsing
• HATEOAS pattern - Responses include next_actions suggesting contextual commands
• Error guidance - Errors include a fix field with remediation steps
• Self-documenting - Run sendfox with no arguments to see all available commands

Example response:

{
  "ok": true,
  "command": "sendfox contact create",
  "result": {
    "contact": {
      "id": 789,
      "email": "user@example.com"
    }
  },
  "next_actions": [
    {
      "command": "sendfox contact get --id=789",
      "description": "View this contact's details"
    }
  ]
}

Resources

scripts/cli/

TypeScript CLI source code built with @effect/cli and Bun. Compiles to a standalone binary.

references/

• api_reference.md - Complete SendFox API documentation
• automation_guide.md - Email automation and sequence setup guide

assets/

• form-templates/ - HTML signup form templates
• sequence-templates/ - Email sequence content templates