Outbound prospecting

Reply rates are set by list quality far more than by copy. Most outbound problems are targeting problems being solved as writing problems.

Build the list before writing anything

Define the qualifying signal — the observable fact that means this account probably has the problem you solve, right now. Hiring for a role, using a specific tool, a recent funding or expansion announcement, a public complaint about the thing you fix.

Without a signal you are sending to a demographic, and a demographic has no reason to reply.

Then qualify each account against: do they have the problem, can they afford it, can this person act, and is there a reason for now. Missing the last one is why good-fit prospects go quiet.

Writing