Sales & GTM

Complete B2B sales and go-to-market execution framework. From identifying triggers to closing deals. Includes 137 sales triggers, 34 cold email templates, and 11 GTM plays.

Keywords

Sales, GTM, go-to-market, cold email, outbound, prospecting, pipeline, SDR, BDR, lead generation, sales triggers, buying signals, lead qualification, BANT, MEDDIC, objection handling, battlecards, demo scripts, sales sequences, email deliverability, CRM, deal flow, quota, ABM, Clay, Apollo, sales automation, ICP, cold call, follow-up

Core Domains

1. Sales Triggers & Buying Signals

Sales triggers are events that create a window of opportunity. Don't cold email random people — target people experiencing a trigger that makes your solution relevant NOW.

Trigger categories (137 total in reference file):