TikTok Marketing

Comprehensive TikTok marketing skill covering content strategy, video creation workflows, posting optimization, and analytics tracking. Integrates with n8n automation for scalable content production.

Overview

This skill enables:

Content strategy development for TikTok
AI-powered video script generation
Automated posting workflows
Hashtag and trend optimization
Performance analytics and reporting

Content Strategy Framework

1. Content Pillars (4-6 pillars recommended)

content_pillars:
  - name: "Educational"
    ratio: 40%
    formats: [tutorials, tips, how-tos, explainers]
    goal: build_authority
    
  - name: "Entertainment"
    ratio: 30%
    formats: [trends, challenges, humor, behind-scenes]
    goal: increase_reach
    
  - name: "Promotional"
    ratio: 15%
    formats: [product_demos, launches, offers]
    goal: drive_conversions
    
  - name: "Community"
    ratio: 15%
    formats: [UGC, duets, Q&A, polls]
    goal: build_engagement

2. Content Calendar Template

Day	Pillar	Format	Hook Type	CTA
Mon	Educational	Tutorial	Question	Follow for more
Tue	Entertainment	Trend	Shock	Like if you agree
Wed	Community	Q&A	Direct	Comment below
Thu	Educational	Tips	List	Save this
Fri	Entertainment	Behind-scenes	Story	Share with friend
Sat	Promotional	Demo	Problem	Link in bio
Sun	Community	UGC Repost	Gratitude	Tag us

Video Script Framework

The Hook-Content-CTA Structure

┌─────────────────────────────────────────────────────────┐
│ HOOK (0-3 seconds)                                      │
│ • Question: "Did you know...?"                          │
│ • Statement: "This changed everything"                  │
│ • Shock: "I can't believe this works"                   │
│ • List: "3 things you need to know"                     │
│ Must stop the scroll immediately                        │
└─────────────────────────────────────────────────────────┘
                          │
                          ▼
┌─────────────────────────────────────────────────────────┐
│ CONTENT (3-50 seconds)                                  │
│ • Deliver on the hook promise                           │
│ • One clear message per video                           │
│ • Visual demonstrations > talking                       │
│ • Pattern interrupts every 3-5 seconds                  │
│ • Text overlays for key points                          │
└─────────────────────────────────────────────────────────┘
                          │
                          ▼
┌─────────────────────────────────────────────────────────┐
│ CTA (last 2-3 seconds)                                  │
│ • Follow: "Follow for more tips"                        │
│ • Engage: "Comment your experience"                     │
│ • Share: "Send to someone who needs this"               │
│ • Save: "Save for later"                                │
│ • Convert: "Link in bio"                                │
└─────────────────────────────────────────────────────────┘

Script Templates

Educational Video:

[HOOK - 3s]
"Here's a [topic] hack most people don't know..."

[SETUP - 5s]
"I used to struggle with [problem] until I discovered this."

[CONTENT - 20s]
"Step 1: [action with visual]
Step 2: [action with visual]
Step 3: [action with visual]"

[PROOF - 5s]
"And look at the results: [show before/after]"

[CTA - 3s]
"Follow for more [niche] tips!"

Trend Participation:

[TREND AUDIO SYNC]
- Match transitions to beat drops
- Use trending sound within first 48 hours
- Add unique twist to stand out

[VISUAL STRUCTURE]
- Opening: Match first beat
- Middle: Key message during hook
- End: Surprise or punchline

Hashtag Strategy

Hashtag Mix Formula

hashtag_strategy:
  total: 5-7 hashtags (TikTok optimal)
  
  mix:
    - niche_specific: 2-3
      examples: ["#smallbusinesstips", "#marketinghacks"]
      reach: 100K-1M views
      
    - trending: 1-2
      examples: ["#fyp", "#viral", "#trending"]
      reach: 1B+ views
      
    - branded: 1
      examples: ["#yourbrandname", "#yourcampaign"]
      reach: custom
      
    - community: 1
      examples: ["#tiktokmademedoit", "#learnontiktok"]
      reach: 10M-100M views

Hashtag Research Process

1. Search your niche keyword
2. Note hashtags on top 10 videos
3. Check hashtag view counts
4. Mix high (1B+), medium (1M-100M), low (100K-1M)
5. Test and track performance
6. Rotate bottom performers weekly

Posting Optimization

Best Posting Times (General)

Audience	Best Times	Best Days
US	7am, 12pm, 7pm EST	Tue, Thu, Fri
UK	7am, 12pm, 10pm GMT	Wed, Thu, Fri
China	7am, 12pm, 9pm CST	Mon, Wed, Sat
Global	7am, 10pm UTC	Thu, Fri, Sat

Posting Frequency

recommended_frequency:
  minimum: 1 video/day
  optimal: 2-3 videos/day
  maximum: 5 videos/day
  
consistency_rules:
  - Same time slots daily builds audience habit
  - Never go more than 24h without posting
  - Quality > quantity after 3/day
  - Test different times for 2 weeks before deciding

Automation Workflows (n8n)

Workflow 1: AI Video Content Pipeline

┌──────────────┐    ┌──────────────┐    ┌──────────────┐
│ Google Sheet │───▶│ OpenAI       │───▶│ ElevenLabs   │
│ (Ideas)      │    │ (Script)     │    │ (Voiceover)  │
└──────────────┘    └──────────────┘    └──────────────┘
                                               │
┌──────────────┐    ┌──────────────┐    ┌──────┴───────┐
│ TikTok       │◀───│ Video Editor │◀───│ Image Gen    │
│ (Publish)    │    │ (Combine)    │    │ (Visuals)    │
└──────────────┘    └──────────────┘    └──────────────┘

n8n Configuration:

workflow: "AI TikTok Content Generator"

nodes:
  1. trigger:
      type: schedule
      cron: "0 9 * * *"  # Daily at 9am
  
  2. get_idea:
      type: google_sheets
      action: get_next_unused_row
      sheet: "Content Ideas"
  
  3. generate_script:
      type: openai
      model: gpt-4
      prompt: |
        Create a TikTok script for: {idea}
        Format: Hook (3s) + Content (20s) + CTA (3s)
        Style: Casual, engaging, with text overlays
  
  4. generate_voiceover:
      type: elevenlabs
      voice: "young_professional"
      script: "{script}"
  
  5. generate_visuals:
      type: dalle
      prompts: "{visual_descriptions}"
  
  6. create_video:
      type: video_editor
      template: "tiktok_vertical"
      assets: [voiceover, visuals, captions]
  
  7. publish:
      type: tiktok
      caption: "{generated_caption}"
      hashtags: "{hashtags}"
      schedule: "{optimal_time}"
  
  8. update_tracker:
      type: google_sheets
      action: mark_as_published

Workflow 2: Multi-Platform Publishing

workflow: "Publish to TikTok + Instagram Reels + YouTube Shorts"

trigger:
  type: google_drive
  event: new_video_uploaded
  folder: "/Ready to Publish"

actions:
  1. detect_video:
      get_metadata: [duration, aspect_ratio, filename]
  
  2. generate_captions:
      openai_prompt: |
        Create platform-specific captions for this video: {title}
        - TikTok: casual, hashtag-heavy
        - Instagram: slightly longer, emoji-rich
        - YouTube: descriptive, keyword-optimized
  
  3. parallel_publish:
      - tiktok:
          caption: "{tiktok_caption}"
          hashtags: ["#fyp", "#viral", "{niche_tags}"]
      
      - instagram:
          type: reel
          caption: "{instagram_caption}"
          hashtags: "{instagram_tags}"
      
      - youtube:
          type: short
          title: "{youtube_title}"
          description: "{youtube_description}"
  
  4. track_in_airtable:
      base: "Content Tracker"
      fields: [video_url, platforms, publish_time, status]
  
  5. notify_slack:
      channel: "#content-published"
      message: "Video published to all platforms: {title}"

Analytics & Optimization

Key Metrics to Track

Metric	Target	Action if Below
Watch Time	>50%	Improve hooks
Engagement Rate	>5%	Better CTAs
Share Rate	>1%	More shareable content
Follow Rate	>2%	Stronger value prop
Profile Visits	>10% of views	Clearer CTA

Performance Analysis Template

# TikTok Weekly Performance Report

## Overview
- Videos Posted: 21
- Total Views: 150,000
- New Followers: 500
- Engagement Rate: 6.2%

## Top Performing Videos
| Video | Views | Likes | Comments | Shares |
|-------|-------|-------|----------|--------|
| "3 productivity hacks" | 45K | 3.2K | 234 | 567 |
| "POV: Monday morning" | 38K | 2.8K | 189 | 423 |

## Content Analysis
- Best performing pillar: Educational (avg 25K views)
- Best posting time: 7pm (2x engagement)
- Best hook type: Question format

## Recommendations
1. Create more tutorial content (40% → 50%)
2. Shift posting to 7pm slot
3. Use question hooks more frequently
4. Participate in trending sound X

Trend Identification

How to Find Trends Early

trend_sources:
  - TikTok Discover Page: Check daily
  - Creator Search Insights: In-app analytics
  - TrendTok App: Trend tracking tool
  - Exploding Topics: Early trend detection
  - Twitter/X: Cross-platform trends

trend_criteria:
  - Sound usage growth: >500% in 48h
  - Not yet saturated: <10K uses
  - Fits your niche: Can add unique angle
  - Positive sentiment: No controversy

action_speed:
  - Day 1-2: Highest potential
  - Day 3-5: Still good
  - Day 6+: Likely saturated

Output Examples

Script Output

Request: "Create a TikTok script about productivity tips for remote workers"

Output:

📹 TikTok Script: Remote Work Productivity

[HOOK - 0:00-0:03]
"Working from home but can't focus? Try this:"
[TEXT: "WFH Productivity Hack 🏠"]

[CONTENT - 0:03-0:25]
"I've been remote for 3 years, and this changed everything."

"First - the 2-minute rule."
[TEXT: "If it takes 2 min, do it NOW"]
"Any task under 2 minutes, do it immediately."

"Second - the fake commute."
[TEXT: "Walk around the block"]
"A 10-minute walk before work tricks your brain into work mode."

"Third - the shutdown ritual."
[TEXT: "Close laptop + say 'shutdown complete'"]
"Literally say 'shutdown complete' when you close your laptop."

[CTA - 0:25-0:28]
"Follow for more WFH tips that actually work!"
[TEXT: "Follow @yourhandle"]

---
📊 Hashtags: #workfromhome #productivityhacks #remotework #wfhtips #fyp
🎵 Suggested sound: Trending productivity audio
⏰ Best time to post: Tuesday 7pm

TikTok Marketing Skill - Part of Claude Office Skills

tiktok-marketing