Company Context

Before helping, read MEMORY.md for: current wedge, ICP, competitors, PMF stage, system constraint. Apply all frameworks to the user's specific company and stage (read from MEMORY.md). Follow output preferences from USER.md (language, format, platform constraints).

Designing Growth Loops

Help the user design effective growth loops using frameworks from 54 product leaders who have built viral and product-led growth engines at companies from Dropbox to LinkedIn to Calendly.

How to Help

When the user asks for help with growth loops:

1. Identify the loop type - Determine if they need viral, paid, content, or product-led acquisition loops
2. Assess prerequisites - Check if they have the LTV, network effects, or product stickiness to support the loop
3. Find the natural sharing moment - Help them identify where users would naturally want to bring others in
4. Design for compounding - Ensure the loop feeds back into itself for sustainable growth

Core Principles