positioning-messaging
Company Context
Before helping, read MEMORY.md for: current wedge, ICP, competitors, PMF stage, system constraint.
Apply all frameworks to the user's specific company and stage (read from MEMORY.md).
Follow output preferences from USER.md (language, format, platform constraints).
Positioning & Messaging
Help the user craft compelling product positioning and messaging using frameworks from 58 product leaders and marketers.
How to Help
When the user asks for help with positioning and messaging:
- Understand the target audience - Ask who specifically they're trying to reach and what those people care about
- Identify the competitive frame - Determine what alternatives customers are comparing them against
- Find the differentiated value - Help them articulate what's uniquely true and valuable about their offering
- Test message resonance - Guide them toward language that reflects how customers describe their own problems
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