executing-marketing-campaigns

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Tool: DELIVERY_SUMMARY.md [2/3] Description: Architecture & Design ### Built Following Best Practices ✅ **Concise**: No unnecessary explanations, focused content ✅ **Progressive Disclosure**: Overview in SKILL.md, details in reference files ✅ **Domain-Organized**: Content grouped by marketing function ✅ **One Level Deep**: All references directly from SKILL.md ✅ **Efficient**: Under 500 lines per reference file ✅ **Actionable**: Templates and frameworks immediately usable ✅ **Tested**: Includes

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Tool: DIRECTORY_STRUCTURE.md [2/2] Description: social_media.md - New audience identified → Add to campaigns.md ### When to Remove Content - Framework becomes outdated → Remove from relevant file - Tool is no longer used → Remove from analytics.md - Template never used → Remove from templates.md ### When to Reorganize - File approaches 500 lines → Split into new file or move content - Reference section becomes self-contained → Create new file - Multiple sections address same topic → Consolidate

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Tool: README.md [1/2] Description: # Marketing Skill for Claude A comprehensive Claude skill designed to help marketing teams plan, execute, and measure marketing campaigns across all channels.

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Tool: SKILL.md Description: --- name: executing-marketing-campaigns description: Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement.

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Tool: reference/analytics.md [1/2] Description: # Marketing Analytics & Measurement ## Marketing Funnel Framework Understand where to measure at each stage: ``` AWARENESS → CONSIDERATION → DECISION → RETENTION → ADVOCACY ``` ### Stage 1: AWARENESS **Goal**: Reach target audience, build brand recognition **Key Metrics**: - Impressions: Total times content was displayed - Reach: Unique people who saw content - Brand searches: How many people search for you specifically - Share of voice: Your conte

Tool: reference/analytics.md [2/2] Description: or time-decay - Quick e-commerce purchase: Last-touch - Building awareness: First-touch 4.

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Tool: reference/brand.md [1/2] Description: # Brand Guidelines ## Brand Voice & Tone **Core Brand Personality**: [To be customized by your company] ### Writing Voice Principles Your brand voice should be consistent across all channels.

Tool: reference/brand.md [2/2] Description: brand colors consistently - Include brand logo on images (if not violating platform rules) - Use brand typography - Maintain minimum text size [X] px for readability on small screens **Video Requirements**: - Aspect ratio: [16:9, 1:1, 9:16] - Include captions/subtitles - Use brand colors in intro/outro (if applicable) - Include brand watermark (optional but recommended) --- ## Brand Style Examples ### Example 1: Product/Feature Announcement **Headline

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Tool: reference/campaigns.md [1/2] Description: # Campaign Planning Framework ## Campaign Development Template Use this structure when planning any marketing campaign: ### 1. Campaign Brief - **Campaign Name**: [Clear, descriptive name] - **Campaign Goal**: [Specific business objective - e.g., "Increase Q3 enterprise demo requests by 40%"] - **Target Audience**: [Primary segment - e.g., "Mid-market IT directors, $500M-$2B revenue"] - **Campaign Duration**: [Start date to end date] - **Budget**:

Tool: reference/campaigns.md [2/2] Description: audience are they targeting?

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Tool: reference/content.md [1/2] Description: # Content Creation Guidelines ## Copywriting Fundamentals ### The Five Elements of Effective Marketing Copy **1.

Tool: reference/content.md [2/2] Description: Image or document attachment for 3-5x more engagement **Twitter/X (Fast, Timely)** - Short, punchy copy - One main idea per tweet - Include relevant hashtags (2-3) - Link to longer content when appropriate - Retweet/respond to relevant conversations **Facebook (Community & Relationships)** - More conversational tone than LinkedIn - Lead with personal story or relatable scenario - Encourage comments with question - Keep sentences very short **Instagra

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Tool: reference/email.md [1/2] Description: # Email Marketing Guide ## Email Marketing Fundamentals ### Email Campaign Types **Welcome Series** (new subscriber or customer) - Purpose: Build relationship, set expectations, drive first engagement - Length: 3-5 emails over 1-2 weeks - Structure: 1.

Tool: reference/email.md [2/2] Description: cases - **Geography**: Send localized content or offers - **Revenue Potential**: VIP treatment for high-value companies ## Email Deliverability Best Practices **Sender Reputation** - Warm up new sending IP gradually (start 100 emails/day, ramp up over 2 weeks) - Maintain consistent sending volume - Monitor sender reputation using tools like: Return Path, Validity, 250ok **List Hygiene** - Remove hard bounces immediately - Monitor soft bounces (resend m

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Tool: reference/social_media.md [1/2] Description: # Social Media Strategy ## Social Media Platform Guide Use this to determine which platforms best fit your audience and goals.

Tool: reference/social_media.md [2/2] Description: | Share of Voice | Your posts vs.

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Tool: reference/templates.md [1/2] Description: # Marketing Templates & Ready-to-Use Forms ## Email Templates ### Template 1: Product Launch Announcement Email ``` SUBJECT: [Product name] is here - and it changes everything FROM: [Team Lead Name] --- Hi [First Name], The moment we've been waiting for is finally here. Today, we're launching [Product Name] - and it's going to save your team [X hours/outcome] every week. For [X months], our customers have been asking for a way to [solve problem].

Tool: reference/templates.md [2/2] Description: [Image] | [Link] | [Owner] | ### Monthly Content Themes ``` WEEK 1: [Theme] - Educational content - Monday: How-to tip - Wednesday: Customer story - Friday: Quick insight WEEK 2: [Theme] - Company/Culture content - Monday: Team spotlight - Wednesday: Behind-the-scenes - Friday: Company news WEEK 3: [Theme] - Trend/Industry content - Monday: Trend analysis - Wednesday: Data/research - Friday: Expert commentary WEEK 4: [Theme] - Product/Promotion con

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Tool: scripts/marketing_utils.py Description: #!/usr/bin/env python3 """ Marketing Campaign Utility Script Helps with: - Generating UTM parameters for campaign links - Validating UTM parameter formats - Creating campaign tracking URLs - Exporting campaign tracking configuration Usage: python marketing_utils.py --action generate_utm --campaign "Q3_Product_Launch" --channel "email" python marketing_utils.py --action validate_url --url "https://example.com?utm_source=email&utm_campaign=Q3" python m