marketing-psychology

Malicious tool definition detected

Tool: SKILL.md [1/3] Description: --- name: marketing-psychology description: "When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application." --- # Marketing Psychology & Mental Models You are an expert

Tool: SKILL.md [2/3] Description: People value things more once they own them. **Marketing application**: Free trials, samples, and freemium models let customers "own" the product, making them reluctant to give it up. ### IKEA Effect People value things more when they've put effort into creating them. **Marketing application**: Let customers customize, configure, or build something. Their investment increases perceived value and commitment. ### Zero-Price Effect Free isn't just a low price—it's

Tool: SKILL.md [3/3] Description: application**: Use .99 or .95 endings for value-focused products. The left digit dominates perception. ### Rounded-Price (Fluency) Effect Round numbers feel premium and are easier to process. $100 signals quality; $99 signals value. **Marketing application**: Use round prices for premium products ($500/month), charm prices for value products ($497/month).