Segment CDP

Patterns

Analytics.js Browser Integration

Client-side tracking with Analytics.js. Include track, identify, page, and group calls. Anonymous ID persists until identify merges with user.

Server-Side Tracking with Node.js

High-performance server-side tracking using @segment/analytics-node. Non-blocking with internal batching. Essential for backend events, webhooks, and sensitive data.

Tracking Plan Design

Design event schemas using Object + Action naming convention. Define required properties, types, and validation rules. Connect to Protocols for enforcement.

Anti-Patterns

❌ Dynamic Event Names

❌ Tracking Properties as Events

❌ Missing Identify Before Track

⚠️ Sharp Edges