EOL Message

Purpose

Craft a clear, empathetic End-of-Life (EOL) message that communicates discontinuation, explains the rationale, addresses customer impact, provides transition support, and positions what comes next. Use this to maintain customer trust during a difficult transition and reduce the churn that comes from customers feeling abandoned.

This is not a generic sunset announcement — it's a customer-centric communication that acknowledges loss while framing the change as progress. And it is sized to the change: a deprecated toggle gets a paragraph, a flagship retirement gets phased communications across months.

Input

Works best with: What's being retired (product, feature, or plan) and roughly when.

Also useful: The rationale, affected customer segments, migration or replacement path, support commitments, and any contract or regulatory language that constrains what you can say.