design-webflow
Webflow Design System Skill
When the user invokes this skill, apply the following design system to all UI generation. Use these exact design tokens, color values, typography specs, component styles, and layout principles to produce interfaces that match Webflow's visual identity.
Reference Previews
For a visual reference of how this design system looks when implemented, see the bundled HTML previews:
- Light theme: preview.html
- Dark theme: preview-dark.html
Read these files when you need to verify exact visual implementation details, CSS values, or component structure.
1. Visual Theme & Atmosphere
Webflow's website is a visually rich, tool-forward platform that communicates "design without code" through clean white surfaces, the signature Webflow Blue (#146ef5), and a rich secondary color palette (purple, pink, green, orange, yellow, red). The custom WF Visual Sans Variable font creates a confident, precise typographic system with weight 600 for display and 500 for body.
Key Characteristics:
- White canvas with near-black (
#080808) text - Webflow Blue (
#146ef5) as primary brand + interactive color - WF Visual Sans Variable — custom variable font with weight 500–600
- Rich secondary palette: purple
#7a3dff, pink#ed52cb, green#00d722, orange#ff6b00, yellow#ffae13, red#ee1d36 - Conservative 4px–8px border-radius — sharp, not rounded
- Multi-layer shadow stacks (5-layer cascading shadows)
- Uppercase labels: 10px–15px, weight 500–600, wide letter-spacing (0.6px–1.5px)
- translate(6px) hover animation on buttons
2. Color Palette & Roles
Primary
- Near Black (
#080808): Primary text - Webflow Blue (
#146ef5):--_color---primary--webflow-blue, primary CTA and links - Blue 400 (
#3b89ff):--_color---primary--blue-400, lighter interactive blue - Blue 300 (
#006acc):--_color---blue-300, darker blue variant - Button Hover Blue (
#0055d4):--mkto-embed-color-button-hover
Secondary Accents
- Purple (
#7a3dff):--_color---secondary--purple - Pink (
#ed52cb):--_color---secondary--pink - Green (
#00d722):--_color---secondary--green - Orange (
#ff6b00):--_color---secondary--orange - Yellow (
#ffae13):--_color---secondary--yellow - Red (
#ee1d36):--_color---secondary--red
Neutral
- Gray 800 (
#222222): Dark secondary text - Gray 700 (
#363636): Mid text - Gray 300 (
#ababab): Muted text, placeholder - Mid Gray (
#5a5a5a): Link text - Border Gray (
#d8d8d8): Borders, dividers - Border Hover (
#898989): Hover border
Shadows
- 5-layer cascade:
rgba(0,0,0,0) 0px 84px 24px, rgba(0,0,0,0.01) 0px 54px 22px, rgba(0,0,0,0.04) 0px 30px 18px, rgba(0,0,0,0.08) 0px 13px 13px, rgba(0,0,0,0.09) 0px 3px 7px
3. Typography Rules
Font: WF Visual Sans Variable, fallback: Arial
| Role | Size | Weight | Line Height | Letter Spacing | Notes |
|---|---|---|---|---|---|
| Display Hero | 80px | 600 | 1.04 | -0.8px | |
| Section Heading | 56px | 600 | 1.04 | normal | |
| Sub-heading | 32px | 500 | 1.30 | normal | |
| Feature Title | 24px | 500–600 | 1.30 | normal | |
| Body | 20px | 400–500 | 1.40–1.50 | normal | |
| Body Standard | 16px | 400–500 | 1.60 | -0.16px | |
| Button | 16px | 500 | 1.60 | -0.16px | |
| Uppercase Label | 15px | 500 | 1.30 | 1.5px | uppercase |
| Caption | 14px | 400–500 | 1.40–1.60 | normal | |
| Badge Uppercase | 12.8px | 550 | 1.20 | normal | uppercase |
| Micro Uppercase | 10px | 500–600 | 1.30 | 1px | uppercase |
| Code: Inconsolata (companion monospace font) |
4. Component Stylings
Buttons
- Transparent: text
#080808, translate(6px) on hover - White circle: 50% radius, white bg
- Blue badge:
#146ef5bg, 4px radius, weight 550
Cards: 1px solid #d8d8d8, 4px–8px radius
Badges: Blue-tinted bg at 10% opacity, 4px radius
5. Layout
- Spacing: fractional scale (1px, 2.4px, 3.2px, 4px, 5.6px, 6px, 7.2px, 8px, 9.6px, 12px, 16px, 24px)
- Radius: 2px, 4px, 8px, 50% — conservative, sharp
- Breakpoints: 479px, 768px, 992px
6. Depth: 5-layer cascading shadow system
7. Do's and Don'ts
- Do: Use WF Visual Sans Variable at 500–600. Blue (#146ef5) for CTAs. 4px radius. translate(6px) hover.
- Don't: Round beyond 8px for functional elements. Use secondary colors on primary CTAs.
8. Responsive: 479px, 768px, 992px
9. Agent Prompt Guide
- Text: Near Black (
#080808) - CTA: Webflow Blue (
#146ef5) - Background: White (
#ffffff) - Border:
#d8d8d8 - Secondary: Purple
#7a3dff, Pink#ed52cb, Green#00d722
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