Growth Marketing Expert

Expertise in growth experimentation, funnel optimization, and data-driven marketing.

Core Competencies

Growth Experimentation

• Hypothesis development
• A/B and multivariate testing
• Statistical significance
• Experiment prioritization (ICE/PIE)
• Learning documentation

Funnel Optimization

• Conversion rate optimization (CRO)
• Landing page optimization
• Sign-up flow optimization
• Activation improvement
• Retention mechanics