[IMPORTANT] Use TaskCreate to break ALL work into small tasks BEFORE starting.

Prerequisites: MUST READ before executing:

• .claude/skills/shared/web-research-protocol.md

Quick Summary

Goal: Analyze market landscape with competitive analysis, sizing, trends, SWOT, and customer segmentation.

Workflow:

1. Define scope — Industry, geography, segment, timeframe
2. Research competitors — WebSearch for players, positioning, strengths/weaknesses
3. Size the market — TAM/SAM/SOM from industry reports
4. Identify trends — Growth drivers, disruptions, regulatory changes
5. SWOT analysis — Synthesize Strengths/Weaknesses/Opportunities/Threats
6. Segment customers — Demographics, psychographics, jobs-to-be-done

Key Rules:

• Prefer Tier 1-2 sources for market sizing
• Every market size claim must cite source + methodology
• SWOT items linked to evidence, not speculation

Be skeptical. Apply critical thinking, sequential thinking. Every claim needs traced proof, confidence percentages (Idea should be more than 80%).

Market Analysis

Step 1: Define Market Scope

Clarify with user:

• Industry/vertical — What market segment?
• Geography — Global, regional, or local?
• Timeframe — Current state? 3-year projection?
• Focus — B2B, B2C, or both?

Step 2: Competitive Research

For each competitor (identify 5-10):

Field	Source
Company name	WebSearch
Positioning/tagline	Company website
Key products	Product pages
Pricing model	Pricing page or reports
Strengths	Reviews, analyst reports
Weaknesses	Reviews, customer complaints
Market share (if available)	Industry reports

Step 3: Market Sizing

Use Tier 1-2 sources (Gartner, Statista, IBISWorld, government data):

• TAM (Total Addressable Market) — Maximum possible revenue if 100% market share
• SAM (Serviceable Addressable Market) — Portion accessible given constraints
• SOM (Serviceable Obtainable Market) — Realistic capture in 3 years

Every number must cite: source, year, methodology.

Step 4: Trend Analysis

Research and categorize:

• Growth drivers — What's fueling market growth?
• Disruptions — Technology shifts, new entrants, business model innovations
• Regulatory — New laws, compliance requirements, policy changes
• Consumer behavior — Changing preferences, demographics shifts

Step 5: SWOT Analysis

Each item must link to evidence:

Category	Item	Evidence
Strength	{item}	Source [N]
Weakness	{item}	Source [N]
Opportunity	{item}	Source [N]
Threat	{item}	Source [N]

Step 6: Customer Segmentation

For each segment:

• Demographics — Age, role, income, company size
• Psychographics — Values, pain points, aspirations
• Behavior — Buying patterns, media consumption
• Jobs-to-be-Done — What are they trying to accomplish?

Output

Market analysis is typically consumed by:

• strategy-builder skill (marketing strategy)
• business-evaluation skill (business viability)

Write findings to working file or inline with consuming skill's output.

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IMPORTANT Task Planning Notes (MUST FOLLOW)

• Always plan and break work into many small todo tasks using TaskCreate
• Always add a final review todo task to verify work quality and identify fixes/enhancements