[IMPORTANT] Use TaskCreate to break ALL work into small tasks BEFORE starting.

Prerequisites: MUST READ before executing:

.claude/skills/shared/web-research-protocol.md

Quick Summary

Goal: Build comprehensive marketing strategy with positioning, channels, messaging, campaigns, budget, and KPIs.

Workflow:

Load market analysis — Read market-analysis output
Define positioning — Value proposition, differentiation
Plan channels — Strategy with budget allocation + ROI
Craft messaging — Tagline, key messages, proof points
Build campaign roadmap — Phases with timeline and KPIs
Risk assessment — Marketing risks with mitigation

Key Rules:

Positioning MUST reference competitive analysis
Every channel: purpose, budget %, expected ROI, priority
KPIs must be specific, measurable, time-bound

Be skeptical. Apply critical thinking, sequential thinking. Every claim needs traced proof, confidence percentages (Idea should be more than 80%).

Strategy Builder

Step 1: Load Market Analysis

Read the market analysis output (from market-analysis skill or inline). Extract: competitor landscape, target segments, SWOT, market size.

Step 2: Positioning

Based on competitive analysis:

Value proposition — What unique value do we offer?
Differentiation — How are we different from competitor X, Y, Z?
Brand voice — Tone, personality, communication style

Step 3: Channel Strategy

For each channel:

Channel	Purpose	Budget %	Expected ROI	Priority
{channel}	{awareness/acquisition/retention}	{%}	{X:1}	P0/P1/P2

Total budget % must equal 100%.

Step 4: Messaging Framework

Tagline — One memorable line
Key messages (3-5 pillars) — Core themes
Proof points — Evidence supporting each message
Elevator pitch — 30-second version

Step 5: Campaign Roadmap

Phase	Timeline	Objective	Tactics	KPIs	Budget
Launch	M1-M3	Awareness	{list}	{metrics}	{$}
Growth	M4-M6	Acquisition	{list}	{metrics}	{$}
Scale	M7-M12	Retention	{list}	{metrics}	{$}

Step 6: Risk Assessment

Risk	Likelihood	Impact	Mitigation
{risk}	H/M/L	H/M/L	{strategy}

Output

Write to docs/knowledge/strategy/marketing/{descriptive-slug}.md using enforced template from docs/templates/marketing-strategy-template.md.

IMPORTANT Task Planning Notes (MUST FOLLOW)

Always plan and break work into many small todo tasks using TaskCreate
Always add a final review todo task to verify work quality and identify fixes/enhancements

strategy-builder