Creative Direction

Image prompt templates, model selection guidance, and anti-generic patterns for generating visual assets. Covers hero images, feature illustrations, testimonial photos, OG images, and more.

When to Use

• User needs images for a landing page, app, or marketing site
• User asks for "hero image", "feature illustration", or "OG image"
• User wants AI-generated visuals that don't look like stock photos
• User is choosing between image generation models
• User's current AI images look generic and need direction

Core Philosophy

• Generic is the enemy. "A person using a laptop" produces forgettable images. Specificity creates memorability.
• Every image has a job. Hero = emotion + aspiration. Feature = clarity. Testimonial = trust. Know the job before prompting.
• Model matters. Different models excel at different things. Pick the right tool.
• Consistency beats quality. A cohesive set of 7/10 images beats one 10/10 with six mismatches.