E-Commerce & Retail Animation Principles

Apply Disney's 12 principles to create shopping experiences that feel premium, trustworthy, and encourage conversion.

The 12 Principles Applied

1. Squash & Stretch

• Add to Cart: Button compresses on tap, product thumbnail squishes into cart icon
• Quantity Badges: Numbers stretch when incrementing quickly
• Sale Tags: Pulse with slight stretch to draw attention

2. Anticipation

• Buy Button: Subtle lift before purchase confirmation
• Image Zoom: Brief pause before expanding product image
• Checkout Steps: Progress indicator hints at next section